Brand Management Guest Experience Director

Your mission :

As a key player in brand strategy you will be responsible for codeveloping and executing the brand strategy to ensure alignment with business goals and company values. This includes contributing to crafting the brands core idea overseeing brand performance driving innovation and collaborating with stakeholders to ensure alignment across global and regional teams.

Brand Experience Design

• Develop and own the Brand Customer Journey Pre to Post leading briefings to stakeholders
• Develop robust Brand Standards and Standard Operating Procedures to ensure deployment and measurement in hubs.
• Brand Management Develop New Products SubBrands Signature Moments (Arrival Stay Service F&B Wellness Events Sustainability Family MICE etc.)
• Collaborate with brand marketing on partnerships in order to lead deployment and implementation of the partnerships on property to enhance guest experience.
• Develop the vision on tools and resources required for Talent Experience Service Culture and Trainings
• Map and lead OnProperty Touchpoint Optimisation and integration of ALL
• Develop Digital/Technology Enabled Experience (OnProperty) in collaboration with Guest Tech team.
• Embed Sustainability Standards and Commitment in collaboration with Global CSR.

Key responsibilities 

Brand Product Strategy

• Champion PURE for the Brand to drive compliance through product improvement and renovation.
• Work with development team to create a strong brand development cost model brand development model and pitch.

Design & Development Guidelines

• Develop and implement guidelines for the Brand by collaborating with and using expertise of D&TS. 
• This includes: design briefs;  design concepts guidelines & technical specifications; development guidelines;  architectural and spatial design construction and renovation standards way finding & signage.

Monitor Brand Health: Measure Optimise

• Utilise reporting to improve experience including guest satisfaction and RPS
• Focus on and followup on brand Commercial Health
• Champion Consumer Sentiment for the brand
• Codesign Operational Delivery with hubs and gotomarket team and followup on implementation.
• Support Performance Optimisation of the brand

Strengthen marketing capabilities

• Build and harness relationships with hubs and key departments and implement RACI with stakeholders
• Support in establishing Brandcentric organisation

Qualifications :

• Masters degree in management/marketing
• 10 years in Marketing preferably Brand Management experience
• Strong affinity with hospitality
• Strategic oriented and analytical mind
• Excellent communications skills (writing and speaking)  in French & English
• Ability to work transversally
• Ability to influence
• Project Management

Additional Information :

Why Join Accor

Accor dares to impact: 

the world  

• We are committed to the world around us with a strong employer culture focused on the development of our 300000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

your career:  

• We enable all our employees to manage their worklife balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively allowing us to grow together on a daily basis. 
• We value the richness of diverse nationalities represented from various backgrounds encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees especially those with disabilities. 

and also : 

• ALL Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. 
• Heartist for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package up to 700 for the use of green transportation or 50% coverage of Pass Navigo (public transportation pass). 
• 10 meal vouchers. 
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces restaurants and recreational and sports areas.

Remote Work :

Yes

Employment Type :

Fulltime