Loyalty Program Manager - LATAM
Loyalty Program Manager - LATAM
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Job Description
Job Title: Loyalty Program Manager
Location: Socialtel Hotel LATAM
Collective Hospitality/Socialtel is redefining the hospitality industry by offering highenergy socialdriven hotel experiences. Our loyalty program will be at the heart of our brand connecting a global community of likeminded explorers. If youre excited to innovate and create something impactful from scratch we want to hear from you!
Join the Socialtel Movement and Shape the Future of Hospitality Loyalty!
Are you passionate about creating innovative customer experiences Socialtel is seeking a dynamic and strategic Loyalty Program Manager to design launch and manage our groundbreaking loyalty program. In this role youll have the opportunity to shape a key component of our brand driving engagement retention and growth across our global portfolio.
As Loyalty Program Manager you will be responsible for building a seamless rewarding experience for our growing community of explorers digital nomads and experienceseekers. Were looking for someone with a deep understanding of loyalty strategies CRM tools and customer insights to ensure longterm success.
Key Responsibilities:
- Program Development & Implementation:
Design and implement Socialtels Loyalty Program from the ground up including defining tiers benefits and redemption mechanics.
Collaborate with crossfunctional teams to align the program with our business goals.
Ensure a seamless integration with our booking systems CRM and POS. - Sales & Commercial Growth:
Develop strategies to drive signups engagement and revenue through sales digital marketing and onproperty activations.
Build strategic partnerships with airlines tour operators and other brands to enhance member benefits.
Leverage customer data for personalization and upselling opportunities. - Program Optimization & Management:
Analyze program performance and use insights to continuously optimize for profitability engagement and satisfaction.
Develop innovative reward structures tailored to Socialtels target audience.
Ensure compliance with legal financial and operational guidelines. - Internal & External Communication:
Train frontline staff to effectively promote and execute the loyalty program.
Develop marketing materials FAQs and communication strategies to educate customers.
Manage email social media website and mobile app campaigns to drive engagement.
Qualifications & Skills:
- Proven experience in loyalty program management or CRM ideally within hospitality travel or lifestyle brands.
- Strong understanding of customer analytics segmentation UI/UX and personalization strategies.
- Experience with CRM platforms loyalty management systems and digital marketing tools.
- Excellent strategic thinking project management and problemsolving skills.
- Language: Fluent in English and the local language
- Ability to collaborate and build relationships across teams.
- Passion for hospitality travel and communitydriven experiences.
Employment Type
Full Time
