Head of Marketing Fincent
Head of Marketing Fincent
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Job Description
Job Title: Head of Marketing
Company: Fincent
Location: Hyderabad Bangalore / Remote
Experience Level: 15 Years
About Fincent:
Fincent is a fastgrowing SaaS company focused on delivering cuttingedge financial solutions for small and mediumsized businesses (SMBs) in the US market. We empower SMBs with advanced tools to streamline their accounting bookkeeping and financial management processes. As we continue to expand we are looking for a strategic and experienced Head of Marketing to drive our growth and establish a dominant market presence in the US.
Job Overview:
We are seeking an accomplished Head of Marketing with a proven track record in the SMB SaaS space targeting the US market. The ideal candidate will have 15 years of experience in developing and executing endtoend marketing programs to drive growth establish brand identity and generate demand. This is a leadership role based in Hyderabad India and requires a strategic thinker who can deliver impactful results.
Key Responsibilities:
Develop and implement a comprehensive marketing strategy to support business growth in the US SMB SaaS market.
Plan execute and optimize endtoend marketing programs including digital marketing content strategy SEO/SEM email marketing events and social media campaigns.
Oversee brand positioning messaging and gotomarket strategies to drive awareness and engagement.
Lead the creation of compelling content and collateral to support sales efforts and nurture leads through the funnel.
Collaborate with sales and product teams to align marketing efforts with business objectives.
Manage the marketing budget and allocate resources effectively to maximize ROI.
Analyze performance metrics and KPIs to measure campaign effectiveness and inform future strategies.
Build and lead a highperforming marketing team providing mentorship and professional development.
Stay updated on industry trends market dynamics and competitor activities to identify opportunities and threats.
Requirements:
15 years of experience in marketing with a strong focus on SaaS solutions for SMBs in the US market.
Proven expertise in running successful endtoend marketing programs and campaigns.
Strong understanding of digital marketing demand generation and growth marketing techniques.
Experience with marketing automation tools (e.g. HubSpot Marketo) and CRM platforms.
Excellent leadership communication and strategic planning skills.
Datadriven mindset with the ability to analyze metrics and make informed decisions.
Bachelors or Masters degree in Marketing Business or a related field.
Ability to thrive in a fastpaced dynamic environment and manage multiple priorities.
Why Join Fincent
Opportunity to shape and lead the marketing strategy of a rapidly growing SaaS company.
Collaborative and innovative work culture.
Competitive compensation and benefits package.
Professional growth and leadership development opportunities.
Marketing,SMB Sales,SAAS,US market,SEO,SEM,Brand Positioning Strategies,GTM,Demand Generation,growth marketing,hubspot,Marketo,CRM
Employment Type
Full Time
