Paid Media Planner, are you there?
Hey there! We're looking for a Paid Media Planner who can plan and deliver search strategies. Your experience will be working across Direct Response campaigns, understanding the importance of CPA or CPL targets, whilst working towards additional objectives.
100% Remote
Salary in USD
Remote reporting to the UK
Full Time
Advanced English
About our client
They are a Full service digital performance marketing agency, providing everything required to deliver successful acquisition campaigns in a range of sectors including e-commerce, subscriptions, publishing, and Financial Services.
About Athyna
Athyna is a Global Talent Platform, helping align world-class talent with the best employment opportunities across the globe.
We believe in the future of work. That’s why we are a 100% globally distributed team across 5 continents. We believe in people, and we value freedom, integrity, quality, and sustainability.
We’re proudly carbon neutral as an organization and 5% of all revenue funds impact-driven startups & climate tech. We’re very keen on social impact - we truly care about everyone on our team, and we want to make the world a better place for all of us.
In your day-to-day, you will
- Setup, implement, track, and optimize a variety of PPC campaigns across a range of digital channels including Google, Bing and Meta
- Implement and test new ideas effectively
- Conduct keyword research and analyze keyword performance to feedback to Senior Planners and Account Managers
- Audit potential clients for Biz Dev team – providing analysis of existing performance, structure and growth opportunities
- Oversee existing campaigns and make recommendations on how to optimize them
- Analyse trends and make data-driven decisions
- Support and collaborate with the team to create successful, cross-channel campaigns
- Gather insights on competitor presence and campaign initiatives
- Continually improve knowledge of Paid Media techniques and ensure learnings are delivered across the Paid Media and Client Services team
- Manage budgets/forecasts to maximize all returns and ensure KPI targets are met for their clients
- GA Analysis, dashboard management, and data flows
- Creative and landing page CRO knowledge
Skills you have
- Advanced level of English
- 3+ years’ experience running campaigns across Google Adwords (Search, Shopping, Display preferably), Bing and Meta
- Working knowledge of Paid Search channels
- Adept in using web analytics software, using tools such as Google Analytics
- Google certification in Google Ads and Analytics is essential
- Working understanding of GTM. Experience implementing tracking is a plus
- Sharp eye for detail and a hunger to achieve success for the advertiser, our client, and their clients
- Comfort working in a fast-paced, always-on, start-up environment
- Experience with the following tools is a plus: Content Advertising, PPV, Taboola, Outbrain, Funnel.io and Data studio.
You’ll be entitled to
Days of PTO
Salary in USD
Your local holidays
Flexible working hours
Great opportunities for career growth
Opportunity to work in an amazing environment