Finish Line

The Finish Line is racing for athletic footwear sales. The company sells performance and casual footwear and apparel through about 660 Finish Line stores in more than 45 states and online. Its brick-and-mortar stores are bigger than competitors' and offer a wider array of clothing, accessories, and other merchandise, including jackets, backpacks, warm-ups, sunglasses, and watches. Finish Line offers big brand names (such as adidas, NIKE, and PUMA) and also peddles its own private-label line of T-shirts, socks, and other basics. In a bid to raise sales and profits, Finish Line has been right-sizing its retail network and bolstering its e-commerce operation.