Cape

About the company Location as a way of communication. The vision for Cape is to use location as an easy, automatic and non-creepy way of communicating. An app that gives you peace of mind that your friends are safe without having to reveal exactly where they are. Whether you want to only share that you are in a safe place or not; or that you want to leave digital breadcrumbs through the geo-tagged chat; or even live location sharing when useful. You are in control, you decide what is shared and with who. The idea came from constantly worrying if my friends got home after nights out. People would promise to let you know when they got home but people tend to forget! I thought in today's tech fuelled world there must be some app we could use to solve this issue. I found apps which share your live location but they felt intrusive and unnecessary, we just needed something that would let people know we were ok without having to be tracked the whole time. With Cape we are using your location but in a way that gives peace of mind without invading your privacy and it works automatically in the background. The current version of the app targets millennial females and those who care about her. It allows you to see if your friends are in pre-set “safe places” and it works automatically, so at the end of a long night out or an online date all you have to do is walk through the front door and your friends will see you are safe but not exactly where you are. www.capeapp.co