Media Planner

At ICF Next we believe great impact starts with great people. Youll join a diverse multidisciplinary team working at the intersection of strategy creativity and public impact delivering meaningful projects for EU institutions and publicinterest a collaborative environment that values curiosity initiative and ownership youll help shape policies narratives and campaigns that truly matter across Europe.

The Media Planner plays a central role in the design coordination and delivery of multi-country multi-channel media campaigns within the Media Department. This role combines strategic media planning operational coordination with external media buying agencies and data-driven performance monitoring to ensure high-quality consistent and impactful campaign delivery.

• Designs and develops integrated media plans across digital and offline channels aligned with client objectives target audiences and budget frameworks.

• Manages the full lifecycle of media campaigns including planning phasing implementation coordination optimisation and reporting.

• Coordinates closely with external media buying agencies ensuring clear briefings accurate delivery of assets and alignment on timelines and KPIs.

• Oversees complex multi-country campaigns ensuring consistency localisation accuracy and compliance with EU institutional requirements.

• Structures and manages large volumes of campaign assets and materials ensuring timely and accurate delivery to media buying partners.

• Validates media plans delivery schedules and implementation details provided by external partners to ensure quality and accuracy.

• Tracks campaign performance across channels consolidating data from multiple sources into clear and actionable insights.

• Develops and maintains robust reporting frameworks including dashboards and visualisations for internal and client-facing use.

• Ensures strong coordination between internal teams (account creative strategy) and external stakeholders.

• Maintains high standards of organisation documentation and process management across all projects.

• Contributes to the media sections of proposals and tenders supporting the development of clear data-driven methodologies and realistic media plans.

Required skills & qualifications

• An overall experience of minimum 5 years

• Strong experience in media planning with a focus on managing complex multi-channel and multi-country campaigns.

• Proven ability to work with media buying agencies and coordinate implementation at scale.

• Advanced numerical and analytical skills with the ability to manage large datasets and extract meaningful insights.

• Expertise in data collection analysis and visualisation (e.g. Excel dashboards reporting tools).

• High level of organisation and attention to detail with the ability to manage multiple workflows and deadlines simultaneously.

• Strong understanding of digital and offline media ecosystems including social programmatic display video and traditional channels.

• Excellent communication skills in English with the ability to clearly brief align and manage multiple stakeholders.

• Ability to translate complex data and media concepts into clear actionable recommendations.

• Experience working in institutional or EU communication environments is an asset.

• Strong problem-solving mindset and ability to adapt in fast-paced high-demand environments.

Right to Work Location & Sponsorship (Belgium)
We welcome applications from candidates based in any country. This role is inBelgium and successful candidates must:

• Have thelegal right to work in Belgium or be eligible for sponsorship on acase-by-casebasis and

• Bephysicallylocatedin Belgium by Day 1of employment (or shortly before your start date).

Please ensure you can meet the right-to-work and location requirements or would qualify for sponsorship where applicable.

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