Typical Business Title(s): Product Marketing Manager Product Marketing DirectorDefinition:Identifies a coherent marketing strategy for the product. Conducts competitor analysis & market research. Shapes communication & product positioning. Identifies the product features to spotlight

Typical Business Title(s): Product Marketing Manager Product Marketing DirectorDefinition:Identifies a coherent marketing strategy for the product. Conducts competitor analysis & market research. Shapes communication & product positioning. Identifies the product features to spotlight

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