Senior Director, Data Strategy

Kent State

Job Location:

Kent - UK

Monthly Salary: $ 86439 - 107778

Posted on: 6 days ago

Vacancies: 1 Vacancy

Job Summary

Job Title:	Senior Director Data Strategy
Physical Location:	Kent Campus - Kent OH
Salary:	$86439 - $107778
Basic Function:	Leads the Engagement and Optimization Team by facilitating cross-platform data integration audience analytics and strategic performance reporting. Through a blend of technical expertise with strategic storytelling the position collaborates with college partners and division leads to inform and improve audience engagement campaign planning and content delivery. Coordinates with cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university. Reports to Senior Associate Vice President University Communications and Marketing (UCM) and Vice President UCM.
Additional Basic Function if applicable:	As Kent State advances its digital transformation vision the Engagement & Optimization Team (EOT) will play a foundational role in operationalizing a university-wide audience engagement data strategy. This team supports strategic data-informed communications and marketing through unified content strategy optimization and measurable personalized engagement across all platforms. These efforts span across all university communication channels and engagement systems with the goal of elevating the universitys total audience engagement strategy across all user touchpoints. The Senior Director of Data Strategy leads the Engagement & Optimization Team and directly supervises the Content Optimization Specialist and the UX and CRM Manager. This position facilitates cross-platform data integration audience analytics and strategic performance reporting. The Senior Director blends technical expertise with the ability to utilize data for storytelling and collaborates with University Communications and Marketing (UCM) college partners and division leads to inform and improve audience engagement campaign planning and content delivery. The Senior Director of Data Strategy will coordinate with a standing group of cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university. This position reports to the Senior Associate Vice President of University Communications and Marketing and the Vice President of University Communications and Marketing.
Examples of Duties:	Duties/essential functions may include but not be limited to the following: Collaborate with IT and other university partners to unify and optimize audience data and reporting systems. Identify and deploy AI tools for analytics audience engagement user journeys and personalization. Define KPIs and develop actionable insights to guide content strategy and multichannel engagement. Build and maintain dashboards and performance reports using data from owned channels paid campaigns earned media university CRM systems and other audience engagement efforts. Coordinate with cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university. Identify data-informed opportunities for improving engagement for all audiences. Collaborate with content creators and leadership to ensure data informs planning testing and optimization. Provide direct supervision to unclassified staff. Perform related duties as assigned.
Additional Examples of Duties if applicable:	Not applicable.
Minimum Qualifications:	Bachelors degree in data analytics marketing analytics computer science information systems statistics digital marketing or a related field. Six years of relevant experience in data strategy marketing/performance analytics or digital strategy roles. License/Certification: None. Knowledge Of: Content optimization trends and tools Data governance and compliance standards (FERPA GDPR etc.) Skill In: Communications including the ability to convey complex data information to users that are varied in skill and understanding of data and tools Strong collaboration and communication skills to work with stakeholders across departments Business intelligence platforms (e.g. Looker Studio Power BI Tableau) AI-powered analytics tools and machine learning applications in communications Analytics tools (e.g. Google Analytics GA4 Tag Manager SiteImprove) Ability To: Synthesize data into clear insights and actionable strategies Deploy data and integration tools necessary for full user journey analytics and reporting (e.g. Slate Banner Salesforce Element 45 or like platforms)
Preferred Qualifications if applicable:	Masters degree in business analytics digital marketing data science or related field. Supervisory or team leadership experience Certification or training in: Google Analytics (GA4) Tableau Power BI or other dashboarding platforms Salesforce Marketing Cloud Slate or CRM integration AI tools and automation platforms (e.g. Jasper ChatGPT for analytics Adobe Sensei etc.)
Assessments:	Asterisk (*) indicates knowledge skills abilities which require assessments
Working Conditions / Physical Requirements:	None.
Working Schedule:	Monday - Friday 8 AM - 5 PM or otherwise discussed with your supervisor.
Additional Information:	Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining adiverse staff. We strive to create and maintain working and learning environments that respect differences and are inclusive welcoming respectfuland kind. Must pass a security check. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law. For official job descriptions visit State University is a Smoke-Free Tobacco-Free University effective July 1 2017. Smoking and tobacco use are not permitted on any of Kent States campuses or other locations and properties that are owned operated or leased by Kent State both domestic and international. For additional details visit intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties job hours and responsibilities.

Required Experience:

Exec

Job Title:Senior Director Data StrategyPhysical Location:Kent Campus - Kent OHSalary:$86439 - $107778Basic Function:Leads the Engagement and Optimization Team by facilitating cross-platform data integration audience analytics and strategic performance reporting. Through a blend of technical expertis...

Job Title:	Senior Director Data Strategy
Physical Location:	Kent Campus - Kent OH
Salary:	$86439 - $107778
Basic Function:	Leads the Engagement and Optimization Team by facilitating cross-platform data integration audience analytics and strategic performance reporting. Through a blend of technical expertise with strategic storytelling the position collaborates with college partners and division leads to inform and improve audience engagement campaign planning and content delivery. Coordinates with cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university. Reports to Senior Associate Vice President University Communications and Marketing (UCM) and Vice President UCM.
Additional Basic Function if applicable:	As Kent State advances its digital transformation vision the Engagement & Optimization Team (EOT) will play a foundational role in operationalizing a university-wide audience engagement data strategy. This team supports strategic data-informed communications and marketing through unified content strategy optimization and measurable personalized engagement across all platforms. These efforts span across all university communication channels and engagement systems with the goal of elevating the universitys total audience engagement strategy across all user touchpoints. The Senior Director of Data Strategy leads the Engagement & Optimization Team and directly supervises the Content Optimization Specialist and the UX and CRM Manager. This position facilitates cross-platform data integration audience analytics and strategic performance reporting. The Senior Director blends technical expertise with the ability to utilize data for storytelling and collaborates with University Communications and Marketing (UCM) college partners and division leads to inform and improve audience engagement campaign planning and content delivery. The Senior Director of Data Strategy will coordinate with a standing group of cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university. This position reports to the Senior Associate Vice President of University Communications and Marketing and the Vice President of University Communications and Marketing.
Examples of Duties:	Duties/essential functions may include but not be limited to the following: Collaborate with IT and other university partners to unify and optimize audience data and reporting systems. Identify and deploy AI tools for analytics audience engagement user journeys and personalization. Define KPIs and develop actionable insights to guide content strategy and multichannel engagement. Build and maintain dashboards and performance reports using data from owned channels paid campaigns earned media university CRM systems and other audience engagement efforts. Coordinate with cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university. Identify data-informed opportunities for improving engagement for all audiences. Collaborate with content creators and leadership to ensure data informs planning testing and optimization. Provide direct supervision to unclassified staff. Perform related duties as assigned.
Additional Examples of Duties if applicable:	Not applicable.
Minimum Qualifications:	Bachelors degree in data analytics marketing analytics computer science information systems statistics digital marketing or a related field. Six years of relevant experience in data strategy marketing/performance analytics or digital strategy roles. License/Certification: None. Knowledge Of: Content optimization trends and tools Data governance and compliance standards (FERPA GDPR etc.) Skill In: Communications including the ability to convey complex data information to users that are varied in skill and understanding of data and tools Strong collaboration and communication skills to work with stakeholders across departments Business intelligence platforms (e.g. Looker Studio Power BI Tableau) AI-powered analytics tools and machine learning applications in communications Analytics tools (e.g. Google Analytics GA4 Tag Manager SiteImprove) Ability To: Synthesize data into clear insights and actionable strategies Deploy data and integration tools necessary for full user journey analytics and reporting (e.g. Slate Banner Salesforce Element 45 or like platforms)
Preferred Qualifications if applicable:	Masters degree in business analytics digital marketing data science or related field. Supervisory or team leadership experience Certification or training in: Google Analytics (GA4) Tableau Power BI or other dashboarding platforms Salesforce Marketing Cloud Slate or CRM integration AI tools and automation platforms (e.g. Jasper ChatGPT for analytics Adobe Sensei etc.)
Assessments:	Asterisk (*) indicates knowledge skills abilities which require assessments
Working Conditions / Physical Requirements:	None.
Working Schedule:	Monday - Friday 8 AM - 5 PM or otherwise discussed with your supervisor.
Additional Information:	Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining adiverse staff. We strive to create and maintain working and learning environments that respect differences and are inclusive welcoming respectfuland kind. Must pass a security check. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law. For official job descriptions visit State University is a Smoke-Free Tobacco-Free University effective July 1 2017. Smoking and tobacco use are not permitted on any of Kent States campuses or other locations and properties that are owned operated or leased by Kent State both domestic and international. For additional details visit intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties job hours and responsibilities.