Social Media Manager

Job Responsibilities

This candidate will be a subject matter expert for social channels and influencer-led campaigns within the team. He/She will demonstrate strong ownership, attention to detail and maintain clear and concise communication across leadership levels. He/She is an advocate for the customer experience on Social Media, providing ongoing social-specific insights.

• Own the social media strategy which includes content creation, ORM, & monthly calendars
• Develop and launch paid social media campaigns for all owned brands. Make sure we build robust media strategy and share learnings on a regular basis to make sure we are consistently improving. Responsibilities include campaign testing and learning sharing, reporting, etc.
• Manage creative, media & influencer agencies to plan and execute campaigns.
• Create social first campaigns with an objective to deliver on the KPIs.
• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
• Own social media listening, monitoring & reporting.
• Work with platform partners to ensure the business is adopting the latest product features and best practices.
• Continuously ideate and innovate within the social space.

Basic Qualifications

• 2+ years relevant professional experience in social media management, and/or social media planning
• Passion for social media and understanding of its business impact
• Experience working within cross-functional marketing and creative teams
• Experience managing and negotiating media and content contracts
• Understanding of creative development process and media planning

Preferred Skills

• Proven track record of delivering high quality social media campaigns in very dynamic environments
• Highly detail-oriented, excellent organizational skills, and ability to multi-task
• Strong analytical and quantitative skills - ability to capture and use various data points to develop and measure marketing programs
• Excellent oral and written communication skills and an ability to influence others
• Ability to partner cross-functionally and work with a wide range of stakeholders

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