Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in the healthcare and healthtech sectors.
Define target market segments, conduct market research, and leverage customer insights to inform marketing plans.
Collaborate with internal stakeholders and external partners to align marketing objectives with overall business goals.
Manage relationships with external vendors, partners, and marketing agencies to leverage their expertise and achieve optimal marketing outcomes.
Ensure effective collaboration and seamless execution of marketing campaigns and initiatives across different channels and platforms.
Oversee the implementation of digital marketing strategies, including media buying, social media and Google ads, copywriting, website management, growth hacking, and social media moderation.
Optimize the companys online presence, including website management, SEO, and conversion rate optimization (CRO).
Analyze digital marketing performance metrics, identify areas for improvement, and implement data-driven strategies to enhance results.
Develop and maintain a compelling brand image and messaging that resonates with our target audience in the healthcare and healthtech sectors.
Create engaging copy and content for various marketing materials, such as websites, social media, emails, webinars, and thought leadership pieces.
Cultivate and manage strategic partnerships with vendors, advertising agencies, and creative artists to enhance brand visibility and achieve marketing objectives.
Own and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Track, analyze, and report on marketing campaign performance, using data-driven insights to optimize strategies and drive continuous improvement.
Provide regular reports and presentations to senior management on marketing KPIs, achievements, and future initiatives.
Requirements
Minimum of 8 years of experience in marketing, with a strong background in healthcare, health tech, B2B software, or B2B SaaS marketing.
Excellent command of English, both written and verbal.
Bachelors degree in marketing or related fields is required.
Proven experience in managing multiple vendors, partners, and marketing agencies to achieve optimal results and drive business growth.
In-depth knowledge and expertise in digital marketing, advertising, branding, and communications.
Demonstrated success in developing and implementing effective marketing strategies in the healthcare or health tech sectors.
Proficiency in budget management, financial analysis, and measuring marketing ROI.
Ability to thrive in a fast-paced, dynamic environment and adapt to evolving market trends and customer needs.
Exceptional analytical, problem-solving, and decision-making abilities.
Preferred Qualifications:
Experience in managing different vendors, partners, and marketing agencies.
A masters degree or continued education in marketing is preferable.
Strong understanding of the healthcare industry in the US market is a plus.
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