Develops marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be
Provides information and commentary pertinent to deliberations, recommends options and courses of action, and implements
Obtains market share by developing marketing plans and programs for each product and directing promotional
Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and
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