Purpose of the Position
A Marketing Coordinator s responsible for supporting the marketing department ofRIGT in various ways such as implementing the social media strategy and develop brand awareness. Their primary role is to assist in the development and execution of marketing campaigns and initiatives in online and offline channels. The coordinator communicates with followers, responds to queries, monitors customer reviews, monitors site metrics, answers reader comments, and oversees creative design to build an audience and ensure customer engagement.
Key Responsibilities & Duties
Marketing Coordination
- Overall marketing materials orders consumption follow up
- Sharing plans, assets, and overall materials with Agents/Merchants on a timely manner, and ensure Agents/Merchants understanding of use
- Making sure the items are stored in a safe and clean environment
- Monitor Agents/Merchants performance and progress, and report to line manager
- Coordinate with stakeholders to enhance operations & understand new Agents/Merchant s needs
- Agent/Merchant coordination thru sales team and in person to ensure effective execution of marketing plans
- Proper researching, collection of info, discussion with sales and related stakeholders to understand requirement, preparation of note to top management for approvals
Media channels coordination
- Assisting customers with their inquiries and issues by offering the right answers and solutions
- Managing consumer interactions by ensuring timely responses to all comments, messages and reviews on social media sites, Apps, and websites
- Execute social media strategies that build brand awareness, generate inbound traffic and increase sales
- Draft training communication strategy and work with Team and Manager to develop, improve, and publish
- Posting content and interesting articles or blog posts relevant to the company s products or services
- Scheduling posts on social media sites to increase exposure to target audiences
- Play as a focal point between Teams (Marketing Customer Service and Call Center)
- Day-to-day follow-up & coordination with teams (Marketing, Customer Service and Sales)
- Coordinating with the marketing team to develop strategies for engaging users with the content on social media sites and other communication channels
- Regular training in the Customer Service Department (Call Center and Direct Sales) per the agreed agenda with management
- Draft training communication strategy and work with Team and Manager to develop, improve, and publish.
- Proper research, collection of info, discussion with Marketing, Sales and related stakeholders to understand requirements, and preparation of notes to management for approvals
- Identify new digital, mobile, and social marketing trends and ensure that the brand is ahead of industry developments
- Overall handling, follow up and reporting of marketing subscriptions
- Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple social media channels and customer touch points
Requirements
- Degree in Finance, Business administration, Marketing or related filed is a plus
- In-depth knowledge/experience of SEO, SEA, social media, web analytics and reporting
- Strong creative written and verbal communication skills in English, Arabic and Kurdish
- Good knowledge of CMS (website and mobile app).
- Up to date with the latest trends and best practices in online marketing and measurement
- Strong organization and administrative skills
- Strong analytical skills and data-driven thinking
- Experience in modelling and analyzing various KPIs
- Excellent project management skills including facilitating cross-functional work stream planning and documentation, ensuring timely development and execution
- Ability to proactively identify opportunities, take initiative and multi-task in a fast-paced environment.
- Ability to establish and build business relationships
- Very strong communication, analytical and inter-personal skills (written and verbal)
- Can-do attitude with an entrepreneurial spirit
- Ability to multitask while maintaining a strategic focus
- Overall handling, follow up and reporting of marketing subscriptions
Degree in Finance, Business administration, Marketing or related filed is a plus In-depth knowledge/experience of SEO, SEA, social media, web analytics and reporting Strong creative written and verbal communication skills in English, Arabic and Kurdish Good knowledge of CMS (website and mobile app). Up to date with the latest trends and best practices in online marketing and measurement Strong organization and administrative skills Strong analytical skills and data-driven thinking Experience in modelling and analyzing various KPIs Excellent project management skills including facilitating cross-functional work stream planning and documentation, ensuring timely development and execution Ability to proactively identify opportunities, take initiative and multi-task in a fast-paced environment. Ability to establish and build business relationships Very strong communication, analytical and inter-personal skills (written and verbal) Can-do attitude with an entrepreneurial spirit Ability to multitask while maintaining a strategic focus Overall handling, follow up and reporting of marketing subscriptions