Marketing Communications Specialist

Position Overview

Reporting directly to the Marketing Manager, the Marketing Communications Specialist is responsible for building and maintaining communication between iTi and its clients- existing and This position requires experience in external and internal, as well as interdepartmental communications This position will support the company s marketing strategies and initiatives by focusing on brand awareness, driving customer growth, improving brand positioning, ROI and generating

This person needs to model and act in accordance with iTi s mission, vision and core values at all

The following key accountabilities ensure the critical success of this position:

40% Responsible for designing and delivering Content Creation, Implementation, Analysis and Performance

• Develop and implement content strategy to increase SEO efforts to ensure higher visibility and for increase lead
  
• Write, proofread, edit, publish and promote excellent content for SEO ratings, internal and external branding purposes including the company
  
• Create marketing and promotional materials in both print and electronic
  
• Coordinate efforts between our freelance content writers, proofread, edit and publish the produced content on the appropriate media platforms in a timely
  
• Conduct competitive and SEO content research and analysis to improve our rankings and enhance Return On Investment(ROI).
  
• Create and implement performance metrics for SEO, and other relevant media platforms, measure, monitor, analyze and increase
  

30% Develop and manage Social Media Channels and Advertising to ensure maximum exposure and higher return on social media budget

• Identify, evaluate, select and monitor the most relevant social media
  
• Participate in the creation of and maintain an up-to-date social media marketing
  
• Moderate, oversee our presence on relevant social media sites
  
• Raise brand awareness and protect brand equity by executing a social marketing campaign using the most appropriate social media channels
  
• Develop and implement marketing communications and advertising campaigns through social media outreach and content creation, as well as analyze trends and results on the same
  
• Utilize multiple approaches for social media lead generation strategies with objectives, targets, and
  

20% Execute Public Relations, Event Management and Email Marketing strategies for maximizing iTi exposure and lead generation

• Implement Public Relations strategies and approaches to liaise with the media, advertising agencies, and prospects to maximize ROI and revenue
  
• Actively participate in social and networking groups to ensure constant exposure to new marketing strategies and methodologies that can boost iTi reach broader customer base
  
• Design and launch email marketing campaigns through the company newsletter as
  
• Research, arrange, coordinate and participate in events as
  
  

10% Ensure ongoing proactive personal and professional growth to contribute to enhancing iTi

• Proactively update job knowledge by participating in educational opportunities: reading professional publications, attending webinars, maintaining personal networks, participating in professional organizations
  
• Attend at least one digital/traditional marketing conference per year to understand and bring back latest marketing and social media knowledge to the organization
  
• Collaborate with teams and departments to ensure marketing and social campaigns are effective to achieve company goals
  
• Develop knowledge on data analytics and analysis tools and methodologies to gain greater insights into primary and secondary data
  
• Analyze data and share findings and learnings with leadership team and others at
  
• Always explore different ways of enhancing the performance of iTi marketing and social media
  
  

Requirements

Required Knowledge, Skills and Behaviors:

• Exceptional knowledge of marketing communications and business processes with minimum of 2 years experience in communications strategy
  
• Exceptional written and verbal communication skills, editing experience
  
• Proven social media and networking expertise, including
  
• At least 3+ years experience in SEO content writing and/or editing for all media
  
• Strong computer skills, especially Microsoft Office (Word, Advanced Excel, PowerPoint)
  
• Effective time management and organizational skills with meticulous attention to
  
• Enthusiastic and self-motivated, with the ability to lead projects proactively
  
• Innovative and creative, with a logical and methodical approach to problem solving
  
• Experience with graphic design software (Adobe Suite), Zoho CRM, HTML
  
• Bachelor s degree: Major or Minor in Communications, Journalism, Business, PR, Marketing or related field, or proven equivalent work experience
  

Benefits