Growth Marketing Lead

Job Location: Bangalore
Industry Type: Insurance and Technology
Experience: 5-7 years of overall experience (min 2 years of B2B marketing experience with a tech firm)

Number of Vacancies: 1
Additional Benefits: Insurance, PF, Gratuity

Roles & Responsibilities

Were looking for growth marketing, a role whichwill haveKPIsbucketed into

• Lead generation - digital marketing (email, SM), events
  

• Brand visibility - PR (via agency)
  

• Content marketing - Blogs, articles, etc. (via agency)
  

While the above will be individual contributionareas, the person will also be responsiblefor branding and collateral design in a supervisory role.

Key Skills + Requirementswill include

• Ability to understand the customer, the product, the value proposition.
  

• Communicate the above effectively via written and verbal articulation.
  

• Strong bias for action and experimentation
  

• Experience in running email marketing campaigns / willingness to learn & execute the same.
  

• Excellent written communication skills. Copywriting ability is a strong plus.
  

• Attention to detail - both in terms of copy and design.
  

Requirements

Requirements-

• 5-7 years of overall experience;min 2 years of B2B marketing experience with a tech firm
  

• Some exposure to BFSI - either as an employer or employers customer
  

• Startup experience will be good to have. No shock at hustle culture, operating with low budgets.