Direct client- Editorial Content Strategist, Columbus, OH - Hybrid
Job Description: This individual will produce the fuel that drives the inbound engine to the Commerce website and assist with the technical end of our intranet as well. They create editorial content that resonates with our existing website users but is engaging enough to draw in our underserved populations, including consumers. They use data, research, and psychology, to shape content experiences that are tailored to our target audience. They understand a multimedia, multi-platform approach to content and adhere to a consistent brand philosophy. The right individual will combine the agency and divisional priorities and creating additional exposure- something to show how our divisional content is connected to a bigger picture. They are a liaison between leadership and the divisions on website priorities, which includes choosing content to showcase, frequency of content highlight changes, and how to strategically leverage the website for outreach and education needs on behalf of the agency. They will also have a role in teaching new content authors and leading the Website Governance Committee.
Demonstrated Experience or Study in Journalism, Copywriting, Web Editorial or Storytelling
Understanding of social media, UX, video production and graphic design for cross team collaboration
A strong understanding of writing-for-web best practices; fluid in multi-brand management, product marketing, and content standards.
Proficient in Google Analytics or Piwick
Certifications or Desired skills if any
Nice To Have Skills
SharePoint and WordPress experienced preferred
Creative Problem Solver
Excellent Communicator (Internal/External Stakeholders)
Understanding of how to tell compelling stories
Understanding how to leverage video production on digital platforms
Innovative and creative problem-solver
Ability to work effectively with a variety of team members across different functions
Driven, self-motivated, and always looking for ways to improve and optimize