Digital Marketing Specialist

• Developing and implementing marketing plans.
  
• Undertaking competitor research and analyses.
  
• Conducting market research to establish customer trends and habits.
  
• Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
  
• Building and maintaining relationships with new and existing customers through prospecting and networking.
  
• Promoting brand awareness through marketing efforts.
  
• Creating marketing materials for our website and other marketing platforms.
  
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
  
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
  
• Performing other duties when needed.
  

Requirements

• Bachelor s degree in journalism, communications, marketing, or a related field.
  
• 3 or more years of marketing experience.
  
• Female is preferred.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access),
  
• Excellent written and verbal communication skills.
  
• Ability to work in a fast-paced, high-pressure environment.
  
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
  
• Highly organized and detail oriented