Digital Marketing Specialist

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor and report on web traffic and source analytics against KPIs
• Identify advertising trends and insights, and optimize spend and performance based on the insights
• Acquire new leads and potential clients
• Brainstorm new and innovative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with agencies and other partners