AsaCRM(CustomerRelationshipManagement)Specialist,youwillplayacriticalroleinmanaging
andoptimizingourcompanyscustomerrelationshipmanagementsystemandstrategies.Your
primaryresponsibilitywillbetosupportandenhanceourcustomer-centricinitiatives,ensuringthat
ourCRMprocessesalignwiththeorganizationsgoalsandobjectives.Youwillcollaboratecloselywith
variousteams,includingSales,Marketing,andCustomerService,tomaximizetheeffectivenessofour
CRMplatformanddrivecustomersatisfactionandretention.
Requirements
1.ManageandmaintaintheCRMsystem,includinguseradministration,dataqualitycontrol,and
customizationtomeetthecompanysevolvingneeds.
2.DevelopandimplementCRMstrategiesandworkflowstooptimizecustomerengagement,
acquisition,retention,andloyalty.
3.Collaboratewithcross-functionalteamstogatherandanalyzecustomerdata,identifyinsights,
andrecommendactionableimprovementstoenhancethecustomerexperience.
4.MonitorandreportonkeyCRMmetrics,suchascustomeracquisition,conversionrates,and
customerlifetimevalue,providingregularupdatestostakeholders.
5.IdentifyopportunitiestoleverageCRMdatafortargetedmarketingcampaigns,personalized
communications,andupselling/cross-sellinginitiatives.
6.Conductregulardatacleansingandreduplicationactivitiestomaintainaccurateandup-to-date
7.Providetrainingandsupporttoend-users,ensuringtheyunderstandhowtoutilizetheCRM
systemeffectivelyandmaximizeitscapabilities.
8.StayuptodatewithindustrytrendsandbestpracticesinCRM,recommendinginnovative
strategiesandtechnologiestoenhanceourCRMcapabilities.
9.CollaboratewithITteamstotroubleshootandresolvetechnicalissuesrelatedtotheCRM
system,ensuringminimaldowntimeandsmoothoperations.
10.Maintainathoroughunderstandingofthecompanysproducts,services,andtargetmarketto
effectivelyalignCRMstrategieswithbusinessobjectives.
Responsibilities: 1.Manage and maintain the CRM system, including user administration, data quality control, and customization to meet the company's evolving needs. 2.Develop and implement CRM strategies and workflows to optimize customer engagement, acquisition, retention, and loyalty. 3.Collaborate with cross-functional teams to gather and analyze customer data, identify insights, and recommend actionable improvements to enhance the customer experience. 4.Monitor and report on key CRM metrics, such as customer acquisition, conversion rates, and customer lifetime value, providing regular updates to stakeholders. 5.Identify opportunities to leverage CRM data for targeted marketing campaigns, personalized communications, and upselling/cross-selling initiatives. 6.Conduct regular data cleansing and reduplication activities to maintain accurate and up-to-date customer records. 7.Provide training and support to end-users, ensuring they understand how to utilize the CRM system effectively and maximize its capabilities. 8.Stay up to date with industry trends and best practices in CRM, recommending innovative strategies and technologies to enhance our CRM capabilities. 9.Collaborate with IT teams to troubleshoot and resolve technical issues related to the CRM system, ensuring minimal downtime and smooth operations. 10.Maintain a thorough understanding of the company's products, services, and target market to effectively align CRM strategies with business objectives.