We seek a highly creative and experienced Content Strategist to join our team. The successful candidate will be responsible for creating and implementing a content strategy that aligns with our business goals and objectives. As a Content Strategist, you will collaborate with various departments, including marketing, sales, and product development, to produce high-quality, engaging, and informative content that resonates with our target audience.
Responsibilities:
- Develop and implement a content strategy that aligns with the companys business objectives, target audience, and brand voice.
- Conduct research to identify content gaps and opportunities for growth and improvement.
- Collaborate with internal departments to produce high-quality, informative content that resonates with our target audience.
- Manage content creation, distribution, and promotion across various channels, including social media, email, blogs, and other digital platforms.
- Ensure all content is consistent with the companys brand guidelines and standards.
- Monitor and analyze content performance metrics to evaluate the success of our content strategy and make data-driven decisions.
- Stay up-to-date with industry trends and best practices in content marketing, SEO, and social media marketing.
Requirements
- 3+ years of experience in content marketing or a similar role.
- Excellent writing, editing, and proofreading skills.
- Experience with content management systems, email marketing platforms, and social media management tools.
- Strong analytical skills and experience with data-driven decision-making.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Knowledge of SEO best practices and experience with keyword research and analysis.
- Excellent communication and interpersonal skills.
If you are a highly creative and experienced Content Strategist passionate about producing high-quality and engaging content, we encourage you to apply for this exciting opportunity.
Bachelor's degree or equivalent work experience in Computer Science, Statistics, Information Science, Engineering, Economics, or in other related fields Good understanding of MS Excel/Looker/PowerBI/Sisense/Tableau and have a taste of visualising data Working knowledge of any product analytics tool like Heap/Mixpanel/Fullstory Proficiency in writing SQL queries and knowledge of MongoDB Proficiency with analytics programming languages (Python, R, etc.) Experience developing and leading presentations to a wide audience of diverse skill sets, including senior management 3-5 years of experience Good to have Data modelling, ETL processes, and data warehousing Snowflake, Redshift, BigQuery, or other big data solutions