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Over the past year, your employer has experienced a decline in the number of returning customers and a corresponding decline in To investigate, the company leveraged customer feedback and surveys and determined that the decline in retention rates is likely due to a combination of factors, including; a lack of variety in our product offerings, poor customer service, and increased competition from other As a Data analyst, your employer invites you to explore the factors contributing to the decline in retention rates and identify potential solutions to improve retention and increase
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