Area Sales Manager - General Trade

Job Purpose :

To lead an assigned area for achieving set objectives for Mobile Fueling Business in terms of

selection and commissioning of new locations, identification & on-boarding of channel partners,

sales volumes and customer acquisitions. To monitor channel operations for assigned states and

ensure compliance with company policy & government regulation.

Job Accountabilities :

1. Achieve set volume targets of HSD through Mobile Fueling Business

o To implement plan of action for achievement of set volume targets, market share and margin objectives for sales through MDU & PFC.

o To assist State Teams to achieve sales targets through close coordination with Head office .

2. To continuously gather market insights on competitive position in the market i.e.

Network, pricing, promotions, product gaps and provide inputs to various tracks for developing relevant policies and market strategies

o Provide inputs on pricing strategy to respective Product/Business Head

o To design and implement demand generation activities through channel partners for maximising sales

3. Managing Operation in close co-ordination with state teams

o Monitoring location-wise sales and implementing ways to improve sales

o Troubleshooting of issues in co-ordination with Eng., IT, Automation and sales team

o To ensure that all our assets (PFCs, MDU & IT equipment) are properly looked

after and safety need to ascertain at all the time through proper training & adherence of SOP.

o Tracking stock of container , maintenance of MDU and collection of Business Fee

o Co-ordination with various statutory authorities like PESO, RTO & others, to ensure the Approvals and their by timely Rollout of MDUs and ensure continues operations..

4. Close coordination with various stakeholders HO & State Teams , Channel Partners , Customers & other Govt. Agencies

o Streamline and expand the channel network for optimal performance and maximum reach in the target areas.

o Work closely with Channel Partners to increase customer base and operational efficiency by adhering to define process

o Acquiring new customers by leveraging the USPs of Mobile Fueling mediums in co-ordination with operations team

o Provide timely information about areas of improvement to various teams

o Extend support to state teams for acquiring necessary permission for Mobile Fueling Business,

o Timely implementation of Automation initiatives with close coordination with various teams -

5. Publish MIS to various stakeholders for monitoring and improvement of operations

Interested can contactOR email resume to

Skills : GTS,GTM,GT,general trade,fmcg sales,general trade sales,go to market,route to market,B2C,frontline sales,primary sales,secondary sales,area executive,territory sales,TSO,TSE,Sales & Marketing,business development,distributor sales