Global Web Strategy Lead
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Job Location:
Warren, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Were looking for a strategic and visionary Global Web Strategy Lead to shape the future of our digital presence across this role youll own the roadmap governance and performance of our global web platformsensuring they deliver seamless user experiences reflect our brand and drive measurable business impact.
Youll lead the evolution of our web ecosystem in a rapidly changing digital landscape including the integration of AI-driven experiences and optimization for emerging technologies like Generative Engine Optimization (GEO) and Large Language Models (LLMs). If youre passionate about digital transformation and thrive in complex global environments we want to hear from you.
What Youll Do:
- Define and lead the global web strategy aligned with business goals customer needs and brand standards
- Establish governance frameworks for content UX SEO analytics and localization across regions
- Partner with regional and functional teams to balance global consistency with local relevance
- Collaborate with Marketing Product Design and IT to drive integrated solutions that support business goals and elevate user experience
- Evaluate and implement new tools and technologies to enhance web capabilities
- Define KPIs and measurement frameworks to assess performance and inform decision-making
- Lead SEO strategy and ensure accessibility performance and mobile-first best practices
- Manage agency and vendor relationships as needed
Requirements:
- 5 years of experience in digital strategy web management or related fields
- Proven success leading global web initiatives across multiple markets
- Strong understanding of CMS platforms (Adobe Experience Manager Sitecore WordPress etc.)
- Expertise in SEO analytics (GA4 Adobe Analytics) UX and accessibility standards
- Excellent communication leadership and stakeholder management skills
- Experience in matrixed organizations or global enterprises preferred
- Familiarity with localization workflows and multilingual content strategies
- Experience with e-commerce or lead generation websites
- Bachelor Degree required
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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job may be eligible for relocation benefits.About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
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Required Experience:
Exec
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
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