Principal Prospective Patient (DTCDTP) Marketing Program Manager
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Job Location:
Minneapolis, MN - USA
Monthly Salary:
$ 117600 - 176400
Posted on:
8 days ago
Vacancies:
1 Vacancy
Job Summary
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all.At Medtronic we bring bold ideas forward with speed and decisiveness to put patients first in everything we -person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
Together we change healthcare worldwide. At Medtronic we push the limits of what technology therapies and services can do to help alleviate pain restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. Its what makes this an exciting and rewarding place to be. The Cardiac Diagnostics & Services (CDS) business is at the forefront of transforming cardiac care through early detection remote patient monitoring and advanced digital health platforms. Were committed to helping patients live fuller healthier lives through innovative technologies and proactive engagement strategies.
We are seeking an experienced Principal Prospective Patient Marketing Program Manager to lead our direct-to-patient (DTP) and direct to consumer (DTC) marketing efforts. This high-visibility role will be instrumental in shaping how Cardiac Diagnostics and Cardiac Rhythm engages and educates prospective patients drives awareness of our diagnostic solutions and builds long-term trust with consumers. As the primary architect of our patient-focused marketing programs you will be responsible for developing and executing digital campaigns building out core capabilities in consumer engagement and collaborating across marketing clinical commercial digital and external agency partners. You will need to be well versed in supporting marketing campaigns through their life cycles from strategy to execution (including insights and optimizations). This is an exciting opportunity for an experienced marketer to accelerate the DTC marketing function for this operating unit.
A DAY IN THE LIFE:
In this high-impact role youll lead the strategy and execution of patient campaigns that directly connect patients with Medtronics cardiac diagnostic solutions. Your days will blend creative collaboration with data-driven decision-makingshaping messaging aligning cross-functional teams presenting insights to leadership and continuously refining how we reach and engage prospective patients. Responsibilities will include:
- Lead and scale direct-to-patient/consumer marketing strategy and execution across the CDS business.
- Design and launch integrated DTC campaigns that drive awareness education and activation among prospective patients.
- Partner closely with product marketing digital teams clinical stakeholders and external agencies to align messaging and ensure brand consistency.
- Analyze and report on campaign performance using KPIs and consumer insights to continuously optimize candidate should be adept at identifying and surfacing the impact of a marketing campaign (e.g. conversion ROI brand lift lead efficiency) to cross functional team members agency partners and business stakeholders.
- Planning and managing project scopes resources timelines and budgets throughout a campaign lifecycle.
- Articulating and delivering a clean patient digital strategy including the digital patient experience media activation (e.g. SEO social) and lead nurture via call center.
Basic Qualifications: Must Have:
Bachelors Degree
Minimum of 7 years of relevant digital experience or advanced degree with a minimum of 5 years relevant experience in the digital pharmaceutical medical device or other healthcare-centric industry
Demonstrated success leading cross-functional multichannel marketing initiatives in patient advocacy digital strategy and execution
Ability to manage multiple stakeholders programs and changing priorities
Proven ability to think strategically and translate digital vision into results.
Experience with digital marketing platforms analytics tools and content development.
Bring structure and recommendations where none exists
Ability to travel up to 20% of the time
Nice to Have:
MBA or advanced degree in marketing or healthcare-related field.
Experience in cardiology diagnostics remote monitoring or chronic disease management.
Entrepreneurial spirit balanced with collaborative style and professional maturity
Knowledge of HIPAA and regulatory considerations for patient communications.
Comfort operating in a matrixed fast-paced environment with senior-level visibility.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Manager
Key Skills
- Project Management Methodology
- Project / Program Management
- Program Management
- Management Experience
- Microsoft Powerpoint
- Project Management
- Microsoft Project
- Budgeting
- DoD Experience
- Leadership Experience
- Supervising Experience
- Contracts
About Company
About Medtronic Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an excit ... View more
