Company
Join Development Counsellors International (DCI) a NYC-based place marketing agency named one of Outside Magazines Best Places to Work. We help destinations tell their stories and land high-profile media coverage. Learn more at
DCI is an equal opportunity employer and has taken a Diversity Pledge to ensure our agency is advancing racial justice identifying unconscious bias educating our staff and using our place marketing platform to advocate for change. Our agency is also a member of the Diversity Action Alliance and Black Travel Alliance. While this job posting is a guide we welcome applicants that may bring diverse backgrounds ideas and experiences to DCI.
The Role
Were searching for a Senior Account Executive (SAE) who lives and breathes tourism hospitality and food & beverage PR. Are you the next media maestro for our domestic tourism business. Youll craft strategic pitches build journalist relationships land top-tier coverage and become your teams media guru. As an SAE you will become the go-to internal resource for insider knowledge about traditional media professionals. Influencer partnerships are not included in this role. This hybrid role (2 days/week in NYC) is perfect for someone who thrives on both independence and collaborationand loves a little adventure in their work.
What youll be doing
Media Relations Campaign Implementation
Shape Media Strategy: Develop key messages pitch themes and editorial calendars aligned with client goals.
Build Media Relationships: Connect with journalists and producers monitor trends and identify coverage opportunities.
Pitch & Secure Coverage: Draft pitches pitch story ideas book interviews to generate editorial placements.
Events: Manage press trips and media events.
Measure & Improve: Track coverage analyze results and recommend fresh angles.
Clients Youll Work With
Our clients include Loudoun County (VA) Louisville (KY) Rockford (IL) and other destinations across the U.S.
Qualifications
3-4 years PR experience preferably; Agency experience preferred
Strong creative AP-style writing an absolute must
Ability to spot a story angle
Strong interpersonal skills; ability to pitch stories over the phone or over email
Strong presentation skills and confidence in making public presentations
Highly self-motivated with the ability to work independently
Impeccable organization; Microsoft Office proficiency
Drivers license required
Applicants must be U.S. citizens or have all necessary approvals to live/work in the U.S. without Visa sponsorship
Benefits
Competitive salary: $65k$75k
Open-book management
Performance-based incentives
Medical dental and vision coverage
401(k) match: 4%
Flexible PTO paid holidays (12) Office closes for over a week at the end of the year
Parental leave (12 paid wks)
Required Experience:
Senior IC
Increasing visitors and business inquiries across the globe, DCI is the leading travel PR and economic development marketing agency.