Brand Campaign Manager

Join Axon and be a Force for Good.

At Axon were on a mission to Protect Life. Were explorers pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products we work better together. We connect with candor and care seeking out diverse perspectives from our customers communities and each other.

Life at Axon is fast-paced challenging and meaningful. Here youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As Brand Manager youll lead campaign execution and amplification for Axons highest-profile brand initiatives from thought leadership series and customer storytelling to cultural moments and company-level launches. Youll serve as the campaign engine for the Creative and PR teams ensuring our best brand work gets the distribution visibility and consistency it deserves.

This role is distinct from Growth Marketing Managers who focus on segment-specific campaigns and the Central Growth Marketing Manager who owns marketing systems planning infrastructure and execution standards. Youll partner closely with both ensuring that brand campaigns plug into scalable systems and paid/digital channels while maintaining a clear focus on Axons long-term brand equity storytelling quality and cross-functional creative alignment.

What Youll Do

• Serve as campaign manager for brand-level initiatives from planning to execution
• Collaborate closely with the Central Growth Marketing Manager to ensure brand campaigns are integrated into paid digital and lifecycle channels
• Build project plans timelines and channel strategies for Axons biggest storytelling moments
• Lead cross-functional coordination for brand campaigns across Creative PR Social Product Marketing and Events
• Act as the strategic and executional counterpart to segment-specific Growth Marketing Managers bringing brand stories to life across broader audiences
• Track and report on campaign performance and visibility across channels
• Manage toolkits asset distribution and amplification workflows to extend campaign impact
• Ensure brand consistency across global markets partners and platforms
• Build campaign playbooks rinse-and-repeat frameworks and documentation to improve scale
• Support the packaging and promotion of customer stories hero narratives and CSR initiatives

This role is based out of our Denver Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays with the flexibility to work remotely on Mondays unless there is an approved workplace accommodation. We believe that connection fuels innovation and our in-office culture is designed to foster meaningful teamwork mentorship and shared success.

What You Bring

• 68 years of experience in brand marketing campaign management or integrated marketing
• Experience leading multi-channel campaigns from end-to-end
• Exceptional project management and organizational skills
• Comfortable working with creative teams and external-facing content
• Data-informed mindset and understanding of how to measure brand awareness and engagement
• Skilled collaborator across functions like PR Growth Product Marketing and Events
• Bonus: Experience in B2B public safety or values-driven brands

AI Expectations in This Role

Youll use AI tools to generate campaign briefs repurpose creative for new formats summarize results and scale distribution plans across teams. Youll also help identify opportunities to automate and optimize campaign reporting and content reuse.

Alignment with Axons Values

• Aim Far You help elevate the Axon brand with ambitious inspiring campaigns
• Win Right You manage details and deadlines without losing sight of the big picture
• Own It You lead campaign delivery with accountability and follow-through
• Join Forces You unify cross-functional teams to bring creative to life
• Be Obsessed You care about what we say how it looks and how it performs
• Expect Candor You advocate for great work and communicate with clarity

90 Days at Axon

First 30 Days

• Meet key stakeholders and audit past brand campaigns and toolkits
• Support execution of an in-flight campaign or hero narrative

First 60 Days

• Lead your first full campaign from kickoff to reporting
• Propose a standard process for cross-functional brand campaign execution

90 Days & Beyond

• Drive consistent high-impact brand campaigns across the year
• Become the go-to lead for campaign execution visibility and distribution

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical Dental Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Pay Transparency

The Pay: Axon is a total compensation company meaning compensation is made up of base pay bonus and stock awards. The starting base pay for this role is between USD 87450 in the lowest geographic market and USD 139920 in the highest geographic market. The actual base pay is dependent upon many factors such as: level function training transferable skills work experience business needs geographic market and often a combination of all these factors. Our benefits offer an array of options to help support you physically financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit meet every single requirement Thats ok. At Axon we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If youre excited about this role and our mission to Protect Life but your experience doesnt align perfectly with every qualification listed here we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as nor should it be construed as exhaustive of all duties responsibilities skills efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axons mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axons impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental health and safety regulations policies and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice advances equity values diversity and fosters inclusion. Were committed to hiring the best talent regardless of race creed color ancestry religion sex (including pregnancy) national origin sexual orientation age citizenship status marital status disability gender identity genetic information veteran status or any other characteristic protected by applicable laws regulations and ordinances and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process please email. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.