Learning Platform & Brand Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.
At LinkedIn we believe learning is a growth enginefor individuals teams and businesses. As the Learning Platform & Brand Marketing Manager youll define how our Marketer Education platform shows up in the world. Youll lead the brand identity and promotional strategy for Marketing Labs ensuring our learning products and credentials are discoverable credible and career-defining for marketers globally.
This is a high-impact cross-functional role for a creative strategist who thrives at the intersection of storytelling design and go-to-market execution. Youll collaborate across Product Marketing Comms Growth and Brand to elevate our platform and drive learner activation at scale.
The Marketer Education team helps marketers grow their skills careers and impactthrough learning thats rigorous relevant and rooted in real-world outcomes. Youll be part of a mission-driven team thats shaping the future of marketing education at LinkedIn and beyond.
Responsibilities:
Brand Identity & Creative Direction
Define and evolve the brand identity tone of voice and visual system for LinkedIns Marketer Education platform.
Develop branded assets templates and multimedia content that bring learning experiences to lifeacross video social and in-product surfaces.
Campaign Strategy & Execution
Plan and execute full-funnel campaigns across LinkedIn O&O channels in-product placements and external media.
Partner with Product Marketing Comms and Growth to align messaging with LinkedIns go-to-market narrative and product launches.
Performance & Optimization
Measure and report on campaign performance translating insights into strategies that improve reach engagement and learner activation.
Cross-functional Leadership
Act as the connective tissue between the Marketer Education team and LinkedIns brand and creative centers of excellence.
Ensure alignment with Mosaic and other enterprise brand initiatives.
Qualifications :
Basic Qualifications
BA/BA Degree or equivalent experience
10 years experience in marketing
5 years experience within project management
Preferred Qualifications
Experience in B2B marketing SaaS or ad-tech environments.
Familiarity with learning platforms customer education or credentialing programs.
Ability to develop and evolve brand identity systems including tone of voice visual design and storytelling across digital channels
Exceptional storytelling skills with the ability to simplify complex ideas.
Ability to develop and execute brand campaigns that drive measurable business outcomes.
Experience working in a matrixed global organization.
Ability to develop and evolve brand identity systems including tone of voice visual design and storytelling across digital channels.
Experience leading full-funnel marketing campaigns across owned earned and paid media with a focus on driving engagement and activation.
Strong background in cross-functional collaboration working closely with product marketing communications growth and creative teams.
Demonstrated ability to translate complex learning products into compelling narratives that resonate with global audiences.
Experience managing or collaborating with creative agencies designers and content producers to deliver high-quality assets.
Excellent project management and cross-functional collaboration skills.
Suggested Skills:
Brand Strategy
Platform Positioning
Learner Activation
Performance Analytics
Stakeholder Management
Additional Information :
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re ... View more
