Senior Product Manager, Money Growth
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Role
Were looking for a Senior Product Manager to join SoFis Money team to help new SoFi members discover explore and begin their banking journey. You will lead experimentation in the Onboarding funnel and First 90 Day experiences for new members. This role will be responsible for optimizing the top of the Money application funnel from landing pages through to application start as well as identifying opportunities to surprise and delight members in their first 90 days with SoFi. That includes building smart personalized and high-converting experiences and using experimentation data and customer insights to continually iterate and improve. You will own a high-impact area with strong business visibility working at the intersection of growth product and member experience.
This is a hands-on full-stack PM role. Youll partner with a dedicated engineering team designer growth marketers data scientists and many others to deliver measurable business impact and delightful member experiences. Youll lead independently own key metrics and help shape the strategy for Checking and Savings growth at SoFi.
What Youll Do
- Help shape and execute a product-led growth roadmap with a focus on top of funnel onboarding and activation experiences
- Define and track key success metrics including Money landing pages Application Start conversion Application funnel conversion NPS and cross-sell to other SoFi products
- Develop and launch high-impact experiments to drive funnel optimization conversion uplift and better member engagement
- Collaborate cross-functionally with marketing compliance and operations to execute on growth plans
- Partner closely with Design and Engineering to create intuitive performant and responsive web/mobile experiences
- Use data and user research to deeply understand member needs test hypotheses and iterate quickly
- Champion SoFis values especially Iterate Learn Innovate in your day-to-day work
What Youll Need
- Bachelors degree or higher ideally in a technical finance or quantitative field
- 3years of product management or growth product experience
- Track record of driving meaningful business outcomes through data-driven product development
- Experience launching and optimizing growth experiences at scale
- Ability to work independently own KPIs and communicate effectively across technical and non-technical teams
- Comfort working in a fast-paced highly collaborative environment with multiple stakeholders
- Excellent communication skills able to present ideas insights and results to leadership and cross-functional teams
- Deep empathy for customers and a desire to help people achieve their financial goals
Nice to Have
- Experience in consumer fintech and/or data analytics
- Background in growth product management funnel optimization or A/B testing
- Familiarity with marketing platforms or analytics stacks (e.g. GA Amplitude Optimizely StatSig)
Required Experience:
Senior IC
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
