Digital Communications Specialist

Working Title: Digital Communications Specialist

State Role Title:Public Relations and Marketing Specialist III

Position Type:Full-time Staff (Classified)

Position Status: Full-Time

FLSA Status: Non-Exempt: Eligible for Overtime

College/Division: Communications and Marketing

Department: 100242 - University Communications

Pay Rate:Pay Range

Specify Range or Amount:$55000 - $58000

Is this a JMU only positionNo

Is this a grant-funded positionNo

Is this a Conflict of Interest designated positionNo

Beginning Review Date:10/18/2025

About JMU:

At James Madison University (JMU) were more than just a publicly funded institution were a vibrant welcoming community located on a stunning campus where innovation collaboration and personal growth thrive. Our mission is to prepare students for a bright future and we believe that starts with supporting the people who make it all possible: our employees.

Why Work at JMU
We offer a comprehensive benefits package designed to support your professional journey and personal wellbeing:
Generous Leave: Enjoy paid vacation sick leave parental leave community service leave and 19 paid holidays annually.
Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources events and support.
Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.

At JMU we believe in Being the Change and that starts with creating an environment where you can grow contribute meaningfully and feel supported every step of the way.

Discover what makes JMU a great place to work: Information:

The Communications Specialist serves as the email coordinator for university-wide internal communications with primary responsibility for reviewing approving and coordinating mass email messages to ensure they are effective appropriate and aligned with institutional priorities. The position leverages expertise in email communications to manage delivery audience segmentation and analytics while contributing to communications governance and strategy.

Duties and Responsibilities:

Duties include:

• Maintaining workflow and dissemination of digital email communication for the university
• Creating and managing digital communication strategy
• Curating mass email submissions with a primary focus of internal communication
• Providing consultation and training on digital email communication
• Creating managing and analyzing digital content for multiple channels
• Supporting the University Communications team

Qualifications:

Required:

• Experience with digital communications primarily email and web
• Experience working within a Customer Relationship Management system and applicable applications specifically Marketing Cloud
• Experience with email analytics and segmenting audiences
• Strong communication skills both oral and written
• Ability to collaborate with multiple constituencies and campus partners
• Ability to manage multiple projects and work independently
• Experience using AP writing style

Additional Considerations:

• Experience in public relations communications or marketing fields

Additional Posting Information:

Conditions of Employment:

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age color disability gender identity or expression genetic information national origin parental status political affiliation race religion sex sexual orientation or veteran status.

We promote access inclusion and diversity for all students faculty staff constituents and programs believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: .

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at or You may also visit the JMU Human Resource Office located at 752 Ott Street Harrisonburg VA 22807 and we will be happy to assist you.