Vice President of Strategic Client Engagement

The Vice President of Strategic Client Engagement will lead a multidisciplinary team focused on delivering measurable client outcomes while advancing MDLinxs audience intelligence and platform capabilities. Reporting directly to the Chief Commercial Officer this role will oversee account management analytics and marketing functions ensuring alignment between client objectives and data-driven strategic solutions.

This leader will play a pivotal role in strengthening MDLinxs position as the most contextually intelligent healthcare engagement platformbridging marketing strategy analytics and innovation to drive business growth.

Key Responsibilities:

Customer Engagement and Strategy

• Serve as a strategic thought partner to clients aligning marketing strategy with business goals through the development of data-driven measurable engagement programs.
• Identify client challenges and bridge them with MDLinxs platform capabilitiesdelivering quantifiable impact through omnichannel programs predictive analytics and behavioral insights (in partnership with data science and engineering)
• Lead cross-functional collaboration across marketing analytics and product teams to deliver optimized media mix enhanced targeting and superior engagement outcomes (in partnership with growth marketing and analytics)
• Develop and execute strategies that elevate client satisfaction retention and revenue growth by leveraging MDLinxs first-party data proprietary HCP identity graph and contextual content engine.

Strategic Planning Analytics and CRM Integration

• Support the analytics department within MDLinxs interactive CRM-driven ecosystemestablishing measurable program strategies campaign KPIs and performance optimization frameworks.
• Lead Strategic Planning and closely align to Data Science and Engineering functions to ensure healthcare and life sciences clients receive insight-driven results-based recommendations for omnichannel marketing programs.
• Partner with analytics leads to translate campaign data into actionable insightsinforming segmentation progressive profiling and next-best-action recommendations.
• Champion the integration of analytics and CRM intelligence into client engagements creating a continuous loop between strategy execution and optimization.
• Collaborate with internal data teams to build and evolve attribution models engagement dashboards and lead scoring systems that directly demonstrate client ROI.

Leadership and Organizational Impact

• Lead and mentor account management analytics and strategy teamsfostering a collaborative insights-first culture that combines strategic creativity with analytical precision.
• Provide ongoing coaching to build team expertise in pharma marketing customer lifecycle strategy and omnichannel data interpretation.
• Serve as a key thought leader within the organization translating market trends and data science innovations into strategic opportunities for both clients and internal teams.
• Cultivate a shared vision with product data and marketing leadership to ensure seamless strategic cohesion across all client deliverables.

Innovation and Roadmap Evolution

• Collaborate with the Chief Commercial Officer and product/data teams to shape the MDLinx 3.0 roadmapadvancing DSP integrations AI-driven personalization and cross-channel intelligence.
• Identify emerging market trends and client opportunities to position MDLinx as a category leader in contextually engineered omnichannel engagement.
• Drive the development of thought leadership and case studies that demonstrate MDLinxs impact across strategy analytics and measurable brand outcomes.

Qualifications :

• 12 years of experience in digital marketing consulting or pharmaceutical marketing with proven expertise in analytics-driven customer engagement.
• Demonstrated success leading cross-functional teams that include account management analytics data science and marketing strategy.
• Deep understanding of CRM systems omnichannel orchestration and advanced campaign measurement methodologies (e.g. MMM MTA predictive modeling).
• Strong ability to align data intelligence and marketing strategy with client business goals to deliver measurable ROI.
• Experience within healthcare pharma or life sciences industries with a passion for innovation and measurable outcomes.
• Familiarity with AI/ML applications in audience segmentation personalization and next-best-action logic.
• Exceptional communication leadership and relationship-building skills with a proven ability to influence senior stakeholders.

Additional Information :

Benefits:

A career opportunity with M3 USA offers competitive wages and benefits such as:

• Health and Dental
• Life Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is an equal opportunity employer committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at M3 USA are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical or mental disability medical history or genetic information sexual orientation gender identity and/or expression marital status past or present military service family or parental status or any other status protected by the federal state or local laws or regulations in the locations where we operate.

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Remote Work :

No

Employment Type :

Full-time