Fractional Chief Marketing Officer

Job Title: Fractional Chief Marketing Officer (CMO)

Location: Remote / Flexible
Type: Part-Time / Fractional (20-30 hours per week)
Industry: Open (Insurance industry experience a plus)

Overview:
We are seeking an experienced Fractional Chief Marketing Officer (CMO) to develop lead and execute the marketing strategy with a focus on digital marketing and multi-channel marketing programs. The ideal candidate will bring strategic vision hands-on expertise and a proven track record of driving growth through innovative marketing initiatives. Experience in the insurance industry is highly desirable but not required.

Key Responsibilities:

• Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with business goals focusing on brand awareness lead generation and customer retention.
• Digital Marketing Expertise: Oversee and optimize digital marketing campaigns across platforms (e.g. SEO SEM social media email marketing content marketing and paid advertising).
• Multi-Channel Program Development: Design and manage integrated multi-channel marketing programs to maximize reach and engagement including digital traditional and emerging channels.
• Analytics & Performance Tracking: Utilize data-driven insights to measure campaign performance optimize ROI and adjust strategies based on KPIs and market trends.
• Team Collaboration: Work closely with internal teams (sales product operations) and external vendors to ensure cohesive brand messaging and campaign execution.
• Budget Management: Develop and manage marketing budgets ensuring cost-effective allocation of resources across campaigns and initiatives.
• Market Research: Conduct market and competitor analysis to identify opportunities for growth and differentiation.
• Brand Development: Enhance brand positioning and messaging to resonate with target audiences and drive market share.
• Industry-Specific Initiatives (if applicable): Leverage insurance industry knowledge to tailor marketing strategies ensuring compliance with industry regulations and alignment with customer needs (e.g. B2B or B2C insurance products).

Qualifications:

• Experience: 15 years of marketing experience with at least 8 years in a senior leadership role (e.g. CMO SVP of Marketing or similar).
• Digital Marketing Expertise: Proven success in designing and executing digital marketing campaigns across multiple platforms (e.g. Google Ads Meta LinkedIn email automation tools).
• Multi-Channel Proficiency: Demonstrated ability to build and manage integrated marketing programs across digital social email and traditional channels.
• Insurance Industry (Preferred): Experience in the insurance sector (e.g. P&C health life or insurtech) is a strong plus with knowledge of industry-specific marketing challenges and opportunities.
• Analytical Skills: Strong proficiency in marketing analytics tools (e.g. Google Analytics HubSpot Salesforce) to track performance and drive data-informed decisions.
• Leadership & Communication: Exceptional ability to lead cross-functional teams manage stakeholders and communicate strategic vision effectively.
• Adaptability: Comfortable working in a fast-paced dynamic environment with the ability to pivot strategies as needed.
• Education: Bachelors degree in marketing business or a related field; MBA or advanced degree preferred but not required.

Nice-to-Haves:

• Experience with insurtech startups or digital transformation in the insurance industry.
• Familiarity with marketing automation platforms (e.g. Marketo Pardot).
• Knowledge of regulatory considerations for marketing in the insurance sector.
• Proven success in scaling marketing efforts for B2B and/or B2C audiences.

Why Join Us

• Flexible part-time role with the opportunity to make a significant impact.
• Collaborate with a dynamic team in a growth-focused organization.
• Leverage your expertise to shape innovative marketing strategies.
• Opportunity to work in a high-impact role with potential for long-term engagement.