Director, Associate Storytelling & Engagement

Bethesda, MD - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Description

JOB SUMMARY

The Director Associate Storytelling & Engagement is Marriotts content engine leading how we capture shape and share associate stories to bring our culture to life for associates internally and candidates externally. This role provides editorial oversight and manages the systems tools and teams that turn authentic associate experiences into content with reach impact and consistency.

This leader will oversee a storytelling pipeline that fuels associate engagement channels powers the Life at Marriott blog and manages our Marriott Careers social media channels to grow visibility and engagement externally. They will also take accountability for workplace award submissions (including Great Place to Work) lead associate advocacy efforts and support Marriotts alumni program.

With a hands-on approach the Director will balance leadership of a small team with direct ownership of content planning editorial review distribution and innovation. They will also drive Marriotts AI-enabled associate engagement strategy using the latest technology to automate and personalize content scale storytelling globally and deliver efficiencies.

What Success Looks Like:

A scalable enterprise-level storytelling framework in place enabling consistent and efficient content creation.

A steady pipeline of inclusive high-quality stories fueling associate engagement channels careers social media and external platforms.

Increased visibility and engagement through Marriott Careers social media channels and the Life at Marriott blog.

Recognition through successful workplace awards submissions.

Associates empowered as advocates amplifying Marriotts People Brand internally and externally

CANDIDATE PROFILE

Education and Experience

Required

4-year degree in Business Administration Marketing Communications or related field required;

10 years of experience in editorial leadership content strategy employer brand or social/digital media.

Proven expertise in editorial oversight with strong writing editing and storytelling skills rooted in journalistic principles.

Demonstrated success managing social media channels and external content platforms for a global brand.

Experience partnering with media and communications teams to maximize storytelling reach and visibility

Track record leading workplace award submissions and recognition strategies

Demonstrated ability to serve as a content engine for multiple teams across a complex global organization

Strong leadership and team development skills with a hands-on approach to content creation and distribution

Experience driving AI-enabled content and engagement strategies including automation personalization and scaling

Preferred

MBA with a focus on brand marketing preferred

Experience across both consumer and employer brands preferred.

CORE WORK ACTIVITIES

Storytelling & Editorial Oversight

Serve as the content engine for Change Management Associate Engagement and People Brand teams.

Provide editorial oversight across all content formats ensuring clarity quality inclusivity and consistency of voice.

Build and manage a storytelling framework that streamlines processes scales best practices and creates reusable assets.

Maintain a proactive content pipeline aligned to enterprise and people priorities.

Social Media & External Channels

Manage the Marriott Careers social media channels (LinkedIn Meta YouTube and others) from strategy through day-to-day content execution.

Oversee the Life at Marriott blog as a flagship platform for associate stories.

Partner with media and external communications teams to extend reach and visibility of associate storytelling.

Recognition & Advocacy

Lead Marriotts workplace awards strategy and submissions including Great Place to Work.

Build and activate associate advocacy programs to amplify authentic voices internally and externally.

Support storytelling strategy for the alumni program.

AI & Innovation

Drive Marriotts AI associate engagement strategy using the latest tools to automate content workflows enable personalization at scale and improve efficiency.

Explore and pilot new digital capabilities to keep Marriotts storytelling practices forward-looking and competitive.

Collaboration & Partnerships

Partner across HR Associate Engagement People Brand and Marketing to align content with business goals.

Equip cross-functional teams with guidance and scalable tools to create on-brand content independently.

Break down silos and ensure enterprise-wide consistency in storytelling.

Team Leadership

Lead and mentor a small team across editorial creative and content distribution.

Balance leadership with hands-on content management and distribution.

Build a collaborative high-performance culture that emphasizes inclusive storytelling and professional growth.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.

Required Experience:

Director

DescriptionJOB SUMMARYThe Director Associate Storytelling & Engagement is Marriotts content engine leading how we capture shape and share associate stories to bring our culture to life for associates internally and candidates externally. This role provides editorial oversight and manages the systems...