Product Marketing Manager Literacy

Who We Are

Great Minds is a high-growth mission-driven organization founded by educators in 2007. As a for-profit Public Benefit Corporation we believe all students deserve access to meaningful challenging contentand all teachers deserve tools that are intuitive effective and built for the realities of todays classrooms.

We develop high-quality knowledge-rich math science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability coherence and practical implementationsupporting teachers not just through curriculum but with professional learning purposeful technology and responsive service that enable strong adoption and impact.

What We Build

Our productsEureka Math and Eureka Math² Wit & Wisdom PhD Science Geodes and the newly launched Arts & Letters ELAare trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S. and is focused on balancing conceptual understanding procedural fluency and application.

• Wit & Wisdom and Arts & Letters ELA anchor our reading strategy with content-rich grade-level instruction that integrates literature history and the arts grounded in the science of reading. Geodes complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations joyful rigor and deep respect for educators and students.

Where Were Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected customer-informed experiences across the full educator journeyfrom curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impactnot just delivering curriculum but supporting educators in achieving outcomes at scale.

Job Purpose

At Great Minds we believe every child is capable of greatness. We are seeking a Product Marketing Manager to join our Literacy team. This role is responsible for developing and executing go-to-market strategies that bring our curricula to life for PK12 educators administrators and decision-makers. You will serve as the voice of the customer and the market within Great Minds translating insights into differentiated positioning compelling value propositions and strategies that increase engagement and product use.

The Product Marketing Manager will work closely with product management sales demand generation and customer success to shape our go-to-market plans. Creative and strategic you will develop messaging pricing/bundling recommendations and enablement tools that support revenue growth and deepen customer relationships.

Responsibilities

Go-to-Market Strategy & Market Insights

• Build go-to-market strategies that capture market share for existing and new programs in the Literacy portfolio.

• Partner with Market Research Sales and Success to capture synthesize and elevate voice-of-customer and voice-of-market insights.

• Develop customer segmentation models to inform targeting positioning and bundling strategies.

• Partner with the product team to align roadmap priorities with customer needs and adoption cycles.

Positioning Messaging & Pricing

• Translate product attributes into clear value propositions differentiated positioning and customer-centric benefit-driven messaging.

• Support development of pricing strategies and bundles that align with market demand and organizational goals.

• Ensure consistency of messaging across sales marketing and customer-facing channels.

Sales & Customer Enablement

• Develop and deliver sales training competitive analyses product overviews and collateral to ensure sales teams can effectively position programs.

• Provide strategic guidance and support for key sales opportunities.

• Design and execute strategies that increase customer engagement product usage and opportunities for renewal.

Requirements

• 7 years experience in product marketing-related roles edtech highly preferred.

• Demonstrated experience in product messaging go-to-market strategy and customer segmentation.

• Experience developing print and digital sales enablement tools (collateral sampling strategies etc)

• Experience marketing to both prospective and current customers.

• Collaborative mindset with ability to influence across functions.

• Exceptional communication and presentation skills.
  

Required Education

Bachelors degree

Status

Full-time

Location

Remote

The expected base salary range for this position is $102000-$106000 however the offered salary may be higher or lower than the above range dependent on numerous factors including but not limited to location work experience skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or . If in the course of the application or hiring process with Great Minds you are contacted through another domain are requested to provide banking or other sensitive information or you note any other suspicious activity please contact

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race religion color sex (including pregnancy sexual orientation and gender identity) national origin disability age genetic information or any other status protected under applicable federal state or local laws. Our policy reflects and affirms the organizations commitment to the principles of fair employment and the elimination of all discriminatory practices.

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