Marketing Channel Manager

The Channel Marketing Manager will be responsible for developing and executing the email and SMS marketing strategy in alignment with overall business goals. This role requires a minimum of seven years of channel management experience combining strong communication creativity and analytical skills. A solid understanding of the retail industry and the broader channel landscape is beneficial with deep expertise in email and SMS is required.

Based on trends channel results and business environment create and own the campaign calendar and creative briefs that will be used to kick off the team and used to inform customer first creative that is brand and channel right. Responsible for working with key stakeholders and leaders across the enterprise to understand specific customer business and communication goals that will inform the creation and execution of customer communications across owned while partnering closely with the social and paid media team.

• Own and evolve the email and SMS marketing strategy to align with overall business objectives.

• Collaborate with cross-functional teams (creative strategy data ecommerce) to ensure campaigns support priority initiatives and deliver measurable impact.

• Creative brief and development from review through final approvalensuring assets follow channel best practices designed to drive performance and incorporate learnings from past performance.

• Work closely with the Loyalty team to design launch and optimize automated lifecycle journeys including welcome cart abandonment post-purchase and loyalty programs.

• Share insights and best practices across creative and strategy to enhance campaign effectiveness and encourage innovation.

• Define track and analyze KPIs across channels ensuring goals are met and continually identifying opportunities for growth.

• Ensure compliance with CAN-SPAM TCPA and other applicable regulations.

• Stay current on industry trends competitive activity and platform innovations.

DESIRED SKILLS & EXPERIENCE

• Bachelors Degree

• 7 years of marketing channel experience with a focus on email and SMS

• Detail oriented with a high degree of organization accuracy and excellent communication

• Strong analytical skills and strategy development are expected

• Self-starter with ability to multi-task in a fast-paced environment

• Creative thinker innovator and problem-solver

• Energetic and collaborative team player with the ability to motivate others

• Ability to thrive in a flexible environment with a positive attitude

KEY RESPONSIBILITIES:

• 40% Marketing Channel Strategy Manage content calendars target audiences and creative briefs for email text and push

• 40% Reporting & Measurement Monitor and analyze performance KPIs weekly monthly and quarterly across campaigns (open rates CTR conversions revenue contribution opt-outs deliverability etc.) to identify optimizations and growth opportunities

• 10% Test & Learn Conduct A/B tests on subject lines creative audience offers and send times to continuously improve results.

• 10% Best Practices Elevate the marketing departments channel IQ to ensure that creative is aligned to the channel