Director / Vice President of Brand and Marketing

New York City, NY - USA

Monthly Salary: $ 180 - 200

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Location: New York NY

Type: Hybrid

Reports to: President HealthyBaby

Role Overview

As the Director / Vice President of Brand & Marketing you will be the strategic leader responsible for shaping and executing our brand vision. Youll build and lead a talented team focused on building a cohesive brand strategy and creating marketing initiatives that deeply engage our community. You will lead the portfolio strategy working alongside the Founder President and Director of Innovation to develop and sustain our product pillars. This role oversees all consumer-facing marketing efforts including product marketing social media influencer partnerships and overall brand storytelling.

Key Responsibilities

Brand Strategy Development: Craft and refine the overall brand strategy ensuring that Healthy Babys messaging resonates with our audience and stands out in the market.
Marketing Leadership: Lead the marketing team in developing and executing integrated marketing plans that include inclusive of digital and physical consumer touchpoints
Product Marketing: Oversee the go-to-market strategy for new products ensuring that each launch is aligned with our brand values and reaches the right audiences.
Community and Social Media: Guide the team in creating compelling social media content and fostering a vibrant community presence that reflects our mission.
Team Management: Build mentor and inspire a high-performing marketing team.
Consumer Insights: Analyze market trends customer feedback and competitive landscape to inform strategy.
Partnerships & Collaborations: Identify and manage strategic partnerships and influencer relationships that amplify Healthy Babys brand.

Qualifications

Proven experience in a senior marketing leadership role preferably within the consumer goods or parenting/family-focused industry.
Strong strategic thinking and a track record of building successful brand campaigns.
Experience building and leading a high performance team and collaborating across departments.

Relevant knowledge in digital marketing social media influencer marketing and community engagement. Prior experience with subscription services is a plus.
Strategic thinker with analytical skills to translate insights into actionable marketing initiatives.
Excellent communication and storytelling abilities with a passion for building meaningful brand experiences.

Salary Range: $180K-$200K DOE

ABOUT HEALTHYBABY:
Our Mission is to protect enrich and support the developmental potential of every baby.

WE ARE MOTIVATED BY A MISSION
We are a team of parents obsessed with the future of parenting and our lifes work is protecting and promoting babies health. HealthyBaby is the culmination of all that we have learned as parents activists and leaders and want to every baby deserves to be a healthy happy and connected.

BECAUSE BABY IS SOAKING IT ALL IN...
...their environment their interactions the products we put on their precious is soaking it all in. Thats why were creating the ideal future for baby with rigorously designed research-based essentials and education designed to promote babies cognitive development in these early years when the brain is making over 1 million neural connections per second.

BACKED BY SCIENCE
Weve gathered a community of the worlds leading obstetricians developmental pediatricians neurologists and environmental biologists armed with the most cutting-edge research around babys brain health and development. Weve distilled their expertise into an actionable library of developmental advice and inspiration for families everywhere to make living a connected life easier.

BUILDING THE PARENTING PLATFORM OF THE FUTURE
HealthyBaby is the challenger brand uniquely positioned to become the leading platform brand for todays families. Were making smart parenting cleaner and simpler for real families today at the convergence of content commerce and community so parents can focus on what matters most - connecting with baby.

Required Experience:

Senior IC

Location: New York NYType: HybridReports to: President HealthyBabyRole OverviewAs the Director / Vice President of Brand & Marketing you will be the strategic leader responsible for shaping and executing our brand vision. Youll build and lead a talented team focused on building a cohesive brand stra...