Growth Marketing Strategy (US Expansion)
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Job Location:
Sant Cugat del Vallès - Spain
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Top Talent Program
Location: Barcelona HQ (travel to US especially California)
Start Date: ASAP Full-Time
About Innovamat
Innovamat is transforming how math is taught in PreK8 classrooms. Were the global leader in evidence-based high-impact math instruction replacing textbooks with hands-on dynamic research-backed learning experiences.
After launching in the U.S. just two years ago weve already partnered with over 60 public school districts with a 100% pilot-to-adoption conversion rate and 0% churn. Weve proven product-market fit. Now were scaling impact: from 40000 students today to over 200000 next year and far beyond after that.
Were backed by strong fundamentals a team of 320 educators and builders across 9 countries and a clear mission: make high-quality math instruction accessible to every student.
About the Role
This is a top-tier position: a transversal strategic and hands-on role at the center of Innovamats most important mission ever the US expansion.
As a Growth Marketing Associate (US Expansion) you will:
Work from Barcelona HQ while being directly connected to the front line of our US launch (especially California).
Be exposed to marketing strategy operations and product learning how to build a market entry playbook from scratch.
Travel internationally to support events conferences and activations meeting educators and district leaders face-to-face.
Operate with high autonomy: designing executing and tracking growth initiatives across channels.
This is a launchpad role for high-potential graduates (engineering business marketing PR management). Youll get mentorship from senior leadership real responsibility from day one and the chance to accelerate your career into growth leadership strategy or bizops.
What Youll Do
Run Growth Experiments: Launch and optimize digital campaigns (Meta Google LinkedIn). Track CPL conversion and ROI.
Support Outreach & Content: Draft US-native emails landing pages and one-pagers. Learn to write persuasively for educators and decision-makers.
Organize Sampling Plays: Drive free book/giveaway campaigns to generate leads and open doors in California.
Be on the Ground: Travel to US conferences and events support booth operations and create memorable lead-generation experiences.
Analyze & Iterate: Work with our tech stack and analytics tools to measure results extract insights and build repeatable growth loops.
Enable Sales: Collaborate with CRO and US Sales to ensure marketing generates real pipeline impact.
Who Are You
Must-Haves
1-2 years of professional experience and/or Graduate in business marketing management engineering or related.
Proficient English and Spanish (spoken and written) able to communicate and write naturally for US audiences and local teams.
Strong analytical skills (comfortable with metrics KPIs data-driven decision-making).
Strong communication skills (able to craft messages engage people and represent Innovamat).
Strong visual skills (comfortable with design visual tools and attention to detail).
Hungry to learn travel and grow faster than your peers.
High agency: proactive resourceful biased for action.
Nice-to-Haves
Internships or projects in digital marketing consulting sales or growth.
Experience with ad platforms CRM tools or email marketing platforms.
Experience abroad experience adjusting quickly to new environments
Passion for education of some kind (tutoring sports or others...)
What Youll Get
Acceleration: This is Innovamats top-talent track. Expect mentorship exposure and responsibility that fast-track your career.
Ownership: You wont just assist youll own campaigns events and projects that shape our US expansion.
Travel Opportunities: Support our activations in California and other US states.
Impact: Your work will directly influence how thousands of US students experience math.
Paid holidays PTO and Christmas week off.
Team offsites and learning budget.
This is not a safe routine first job. Its a rare launchpad role: transversal strategic and hands-on working on Innovamats boldest mission.
If youre a top graduate ready to jump into the deep end and learn like never before we want to meet you.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
