Director of eCommerce Marketing

Salt Lake, UT - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About the role

This leader is responsible for optimizing every aspect of the eCommerce experience across desktop mobile tablet and click-to-chat ensuring seamless interactions that convert visitors into customers.

Collaborating closely with customer acquisition teams IT Developers UX Design Analysts andSenior Leadership the Director provides strategic insights wireframes and user experience recommendationsto enhance engagement and maximise conversions. Success in this role requires
deep expertise in conversion optimisation usability web analytics marketing and persuasivecopywriting.

Operating within a testing-driven culture this role directly influences business performance bycontinuously refining the digital experience The Director is not just optimising a website theyare driving the future

Primary responsibilities

Investigate recommend and implement enhancements Use data-driAen analysis to identifyopportunities that can increase revenue and improve overall customer experience on the highest impact opportunities Drive thought leadership in conversion rateoptimisation. Develop and implement a strategy that aligns with and supports the broader customeracquisition goals. Make recommendations DeAelop user flows wireframes and presentations tocommunicate strategy effectively Manage testing roadmap and goals Set and oversee testingobjectives for each platform device and channel Run A/B and multivariate tests Conductweb optimization tests both in collaboration with web Development and independently within the
Marketing team achieve established goals work within a testing-centric enAironment to meetdefined targets Evaluate test profitability Determine the success of each test and program byperforming pre/post analyses Collaborate with Various teams Bork closely with SEO BrandingPPC Email Product Pricing UR and Call Center teams to ensure a consistent and optimisedcustomer experience across all channels and platforms while supporting their business needs andinterpreting campaign results3 Organise and manage a team lead a team that meets and exceeds
expectations in Marketing optimization and Program Management.

Qualifications:

Undergraduate degree in business marketing or a related field A graduate degree is 8 plus
years of digital marketing experience is required

Experience with optimiOation website analytics and both quantitative and qualitative research is highly preferred Proficiency in MS
Excel Bord Outlook and PowerPoint Strong data skills and management including proficiency in quantitatiAe tools google analytics
and application of new technologies in marketing practices and programs Self-motiAation and an entrepreneurial mindset Complex problem-solving skills judgment critical thinking creative
thinking and decision-making abilities EffectiAe communication and relationship-building with internal and external partners highly organised accurate timely and capable of prioritising
tasks Pro-actiAe problem-solving skills and a drive to take responsibility for continuously improving results Excellent written and verbal communication skills with strong presentation and
report writing capabilities ability to work with cross-functional teams in managing and driving marketing products Complex project management skills from the initial idea through design
implementation and testing phases Capability to juggle several projects simultaneously to ensure optimal channel effectiveness under challenging deadlines Sound knowledge and understanding
of industry trends and customer behaviors Understanding of the principles and best practices of website design based on user behavior with the ability to collaborate with the entire team to
execute those designs.

Required Skills:

digital marketingQuantum metrixGoogle analytics