Sportsbook Customer Retention Manager Hybrid (Jersey City or Las Vegas)

JOB SUMMARY

This role is responsible for leading customer acquisition and retention strategies by leveraging analytics and best practices to develop approaches across audience seasonal and regional needs. The position requires project manager skills to execute promotions from ideation to launch collaborate with adjacent teams and assess the efficacy of promotional offers on a weekly monthly and annual basis.

HOW YOU WILL CREATE THE EXTRAORDINARY

Plan and coordinate customer acquisition offers in tandem with established customer retention strategies.

Develop monthly promotional calendars and tentpole marketing plans on national and local basis driven by corporate priorities customer feedback and analytics.

Work together analytics teams to review business performance and develop actionable recommendations for promotion campaigns to optimize spend and yield.

Oversee a team of associates setting direction on reinvestment and budget.

Implement A/B tests to refine processes and integrate learnings working with CRM Technology/Product VIP and other stakeholders.

Support leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support field marketing and other departments.

Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and marketing plans.

Present key insights learnings and financials to leadership and the wider organization.

Create communication strategy outlines for promotional offers by customer segment or region.

WHAT YOU WILL NEED

Bachelors degree in Marketing Finance Business Statistics or related field required.

Minimum four years of experience in marketing consulting finance or analytics; sports betting and digital preferred.

Experience with customer management software such as but not limited to Optimove.

Strong communication and organizational skills.

ADDITIONAL REQUIREMENTS

Creative innovative problem-solving skills.

Ability to develop working relationships with peers and coordinate activities with operating departments.

Ability to analyze internal financial information and develop plans with measurable results.

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.

Ability to work in a diverse fast-paced deadline-driven environment; capable of coordinating multiple projects simultaneously prioritizing and flexing to accommodate last minute requests and changes.

TOGETHER WE WIN

We believe in delivering family-style servicean approach that fosters warmth connection and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family creating a welcoming environment built on respect teamwork and personalized attention. Whether assisting customers or collaborating with coworkers we prioritize service that is thoughtful supportive and rooted in genuine relationships

DISCLAIMER

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a persons race color creed religion national origin sex marital status disability status with regard to public assistance age sexual or affectional orientation gender identity familial status ancestry local human rights commission activity citizenship genetic information protected veteran or military status or any other protected class.