Head of Marketing
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Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Company: Trawa
Role: Head of Marketing
Location: Berlin Germany
Language: German (fluent) & English (fluent)
WFH policy: at least 4 days p/w in office
Industry: Energy & Sustainability
Product: AIpowered Energy Procurement & Management Platform
Size & functions of local team: 75 FTE 2 marketeers & interim Lead
Role Description
Build & grow the marketing team 2 to 10 FTE in the next 2-3 years
Marketing Strategy & Foundational PMM (positioning messaging etc.)
Content & Performance Marketing Strategy (2 most important pillars)
Role reporting into David (CEO) Tim is Interim Lead for the role atm
Whats Unique about Trawa
Founded 2022 now 75 FTE $5mio ARR 300% YoY growth 2x next year
EU SMEs spend 250bn on energy today huge TAM with strong YoY growth
ICP: 250 - 25000 FTE $50mio revenue (Manufacturing Hospitalty etc.)
Trawa will start EU expansion in 26 huge growth potential internationally
AI-driven energy procurement combining PPAs battery/storage & flexibility trading
Backed by prominent VCs: 24M SeriesA in May 2025 (Headline Balderton Tiny VC etc.)
Already 100 customers across 3000 sites (e.g. Flixtrain Martim Hotels Conrad SETEX)
Growth Perspective
Perspective to build and grow the team long-term VP perspective
Must-have requirement:
Must be female candidate currently all 6/7 other leaders are all male
6 years of B2B Marketing experience (ideally with marketing to SMEs)
Generalist with deep experience in Content and/or Performance (spending $60k p/m)
Experience working for high growth tech start/scale-ups
Get-shit-done mentality very hands-on
Leadership experience
Nice-to-haves:
Experience in the energy market or marketing to Procurement/CFO
Hiring Process
1st interview with Linda (Commercial Strategy Manager)
2nd interview Philipp (Marketing Team Lead - Paid)
3rd interview with Tim (Chief of Staff & Interim Commercial Lead)
SLA:
Feedback within 24 hrs SLA at each stage
Weekly update to Tim & Linda via email
Role is less high priority then the Head of Sales role
Focus on Berlin first otherwise open to relocate
Compensation: 100-140k OTE with 80/20 or 90/10 split same in equity (4 years vesting)
Intro: via Trawa & Bluebird Slack
Role: Head of Marketing
Location: Berlin Germany
Language: German (fluent) & English (fluent)
WFH policy: at least 4 days p/w in office
Industry: Energy & Sustainability
Product: AIpowered Energy Procurement & Management Platform
Size & functions of local team: 75 FTE 2 marketeers & interim Lead
Role Description
Build & grow the marketing team 2 to 10 FTE in the next 2-3 years
Marketing Strategy & Foundational PMM (positioning messaging etc.)
Content & Performance Marketing Strategy (2 most important pillars)
Role reporting into David (CEO) Tim is Interim Lead for the role atm
Whats Unique about Trawa
Founded 2022 now 75 FTE $5mio ARR 300% YoY growth 2x next year
EU SMEs spend 250bn on energy today huge TAM with strong YoY growth
ICP: 250 - 25000 FTE $50mio revenue (Manufacturing Hospitalty etc.)
Trawa will start EU expansion in 26 huge growth potential internationally
AI-driven energy procurement combining PPAs battery/storage & flexibility trading
Backed by prominent VCs: 24M SeriesA in May 2025 (Headline Balderton Tiny VC etc.)
Already 100 customers across 3000 sites (e.g. Flixtrain Martim Hotels Conrad SETEX)
Growth Perspective
Perspective to build and grow the team long-term VP perspective
Must-have requirement:
Must be female candidate currently all 6/7 other leaders are all male
6 years of B2B Marketing experience (ideally with marketing to SMEs)
Generalist with deep experience in Content and/or Performance (spending $60k p/m)
Experience working for high growth tech start/scale-ups
Get-shit-done mentality very hands-on
Leadership experience
Nice-to-haves:
Experience in the energy market or marketing to Procurement/CFO
Hiring Process
1st interview with Linda (Commercial Strategy Manager)
2nd interview Philipp (Marketing Team Lead - Paid)
3rd interview with Tim (Chief of Staff & Interim Commercial Lead)
SLA:
Feedback within 24 hrs SLA at each stage
Weekly update to Tim & Linda via email
Role is less high priority then the Head of Sales role
Focus on Berlin first otherwise open to relocate
Compensation: 100-140k OTE with 80/20 or 90/10 split same in equity (4 years vesting)
Intro: via Trawa & Bluebird Slack
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
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