Events & Digital Marketing Manager

Were looking for a hands-on Events & Digital Marketing Manager who can plan promote and deliver high-impact B2B public-sector events and turn them into integrated multi-channel marketing campaigns.

At Zaizi we design and build secure user-centred digital services for the UK government. Our events are not just gatherings theyre strategic touchpoints in our marketing and pipeline journey. We need someone who can bring creativity digital skills and commercial thinking together to create events that build relationships generate leads and elevate our brand.

This is not a logistics-only role. This is a digital marketing role with events at its core; blending campaigns content design audience engagement and data-driven marketing.

What youll do

Event Strategy & Research

• Research and evaluate B2B public-sector conferences expos memberships and forums.
• Present recommendations on which events we should attend or sponsor and why.
• Identify opportunities for speaking slots panel sessions and high-value networking moments.

Event Campaign Planning (Digital Content Design)

• Create and run multi-channel event campaigns across:
• LinkedIn (organic paid) Twiiter/X Meta Google Ads.
• Email nurturing sequences
• Event landing pages (WordPress)
• Social media assets and teaser content
• Blog posts articles and white papers
• Video snippets short-form content
• Craft messaging for awareness engagement registration and post-event follow-up.

Design & Creative Work

You will create simple but professional marketing assets including:

• Social graphics
• Event invitations
• Email banners
• Web page visuals
• Stand graphics digital screens and signage
• Post-event content assets

Using Adobe Creative Cloud (Photoshop Illustrator InDesign) or other graphic design tools.

Content Creation & Repurposing

• Write or co-write event landing pages blogs recaps and follow-up content.
• Capture insights from events (notes photos video clips) and turn them into:
• White papers
• Opinion pieces
• Thought leadership
• Social series
• Nurture content
• Understand how to turn a small event into weeks of high-value marketing content.

Event Delivery (23 Zaizi-owned events per year)

• Plan and deliver intimate expert-led roundtables or briefings (up to 20 delegates).
• Work with Sales & Delivery to confirm speakers internal attendees and objectives.
• Coordinate event assets signage collateral and branding.
• Capture photos videos and insights for post-event marketing.

CRM Reporting & Lead Management

• Build event pages in WordPress and create all forms/CTAs in HubSpot.
• Upload clean and segment attendee data in HubSpot.
• Manage workflows triggers and automated nurture sequences.
• Track MQLs engagement meetings and ROI for each event.
• Retarget high-intent audiences and refine segments.

AI & Optimisation

• Use AI tools for:
• Content suggestions
• Image generation
• Drafting campaign ideas
• Segmentation intelligence
• Reporting summaries
• Continuously refine campaigns based on insights and performance.

• Minimum of 5 years experience running B2B marketing campaigns ideally in tech digital or consultancy.
• Proven experience promoting events using digital marketing channels.
• Ability to design polished marketing assets using Adobe Creative Cloud or other design tools.
• Strong writing skills across email landing pages blogs and post-event copy.
• Hands-on experience using HubSpot (or similar tools) for email automation and segmentation.
• Comfortable analysing performance data segmenting audiences and reporting ROI.
• Confident managing projects end-to-end working closely with Sales and Delivery.
• Creative curious and solutions-orientated with ideas on how to get the most value from every event.

You dont meet all the requirements

Studies show that women and black Asian and minority ethnic people are less likely to apply for a job unless they meet every qualification. So if youre excited about this role but your experience doesnt align perfectly with the job description wed love you to still apply. You might just be the perfect person for this role or another role here at Zaizi.

We actively welcome applications from people of colour the LGBTQ community individuals with disabilities neurodivergent individuals parents carers and those from lower socio-economic backgrounds.

If you need any accommodations to support your specific situation please feel free to let us know. For candidates who are neurodiverse or have disabilities we are happy to make any adjustments needed throughout the interview processjust ask!

SC Clearance:

Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5 years continuously.

Salary: 30000 - 40000

25 days paid holiday plus bank holidays

Vitality medical insurance
Workplace Pension 5% employer contribution
Group Life Assurance
Cycle scheme
5 days a year for approved Training
WFH equipment allowance
Buy / Sell Holiday
2 days paid volunteering days

Other benefits:
Flexible working
Work on exciting projects - make a difference
Empowered to make decisions
Encouraged to fail fast and learn quickly
1-2-1 and team coaching / training available to all our staff

For further information contact-

Nat Hinds-Head of Talent

Kayla Kirby-Talent Acquisition Specialist

Required Experience:

Manager