Stanley Leadership Program (SLP) Brand & Product Marketing

Stanley Leadership Development Program Brand & Product

Make Your Mark. Shape Your Future.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of nearly 60000 professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT CRAFTSMAN CUB CADET STANLEY and BLACKDECKER

Why SLP

TheStanley Black & Decker Leadership Development Program (SLP)is a high-profile rotational program that is an integrated process for accelerating the development of our future leaders. It is geared toward recent graduates with Product/Marketing experience and a relevant business degree with a passion for a long-term career in Product-focused roles.

The program offers invaluable experiences for early-career associates seeking challenging developmental opportunities to jump-start their careers.

Brand & Product SLPswork in 3 rotations over 2 years across the United States. Each rotation has project assignments that allow participants to become familiar with how we do business and contribute to the success of the company.

Each Brand & Product SLP will have one rotation in Product Management one rotation in Category Management and a final flex rotation that will be assigned based on their career goals and interests. A list of potential flex rotations includes but is not limited to: Brand Management Creative Marketing Strategy & Insights Sales etc.

About Product Management:

Responsible for the product roadmap and overseeing a product throughout its lifecycle. Product partners with cross-functional teams to ensure that all products meet customer and business needs and align back to the overall brand and category strategy.

Product Management collaborates with designers engineers marketing and sales teams to design and build products that service the needs of our end user align to relevant CTQs and create a competitive advantage in the marketplace. Additionally they conduct market research and communicate with external stakeholders to get feedback and relay important information.

Product Management also manages resource planning and works with operations and engineering to drive Design To Value (DTV) productivity and cost reduction.

About Category Management:

Responsible for planning executing and analyzing all go-to-market activities for a specific product category and brand through the lifecycle of a product. Continuous improvement is foundational to the work Category does.

Category develops and implements brand and category strategies underpinned by lifecycle management conduct regular market analysis and manage the marketing budget allocation. It is important for Category to understand their companys overall business strategy and align their category strategy with the companys goals.

Category also ensures correct brand and channel positioning with a clear and consistent brand message and drive commercial resource allocations.

The Job:

Throughout the program youll have the opportunity to support the Brand & Product Function with key projects and initiatives including:

• With guidance assist in managing Product & Brand portfolios

• Drive margin growth portfolio optimization and strategy through best-in-class analytics insights and reporting

• Provide strategic counsel to cross-functional partners in regard to category strategy pricing product assortment margin and growth expectations and product launch plans

• Manage the complete product lifecycle process alongside senior product experts from concept to delivery

• Closely collaborate work and lead cross-department teams and business groups such as engineering manufacturing and finance to drive and develop new products and categories that meet company objectives

• Develop and implement relevant marketing collateral point-of-purchase displays advertising materials and web content to promote your managed product portfolio.

• Maintain an awareness of trends in the industry and related industries and develop a deep understanding of the end users of their product and category lines to incorporate these insights into successful new product launches

• Report out/present to Program peers and company leaders about your project deliverables on a regular rhythm

• Conduct end-user and competitive market research to determine pricing margin and profitability targets

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. You also have:

• Bachelors degree in Marketing Communications Business Administration Business Analytics Consumer Behavior Informatics or other related fields

• Demonstrated leadership experience paired with strong academic background.

• Prior internships in Product Category Brand Marketing Marketing Insights or other related fields.

• Ability to work autonomously and within a team without constant direction or supervision.

• Strong communication skills: verbal written and interpersonal; presentation and facilitation skills social media savvy communicator; ability to effectively communicate across potential language barriers

• Demonstrated quantitative analytical creative problem solving and conceptual skills

• Resourceful withability to navigate the unknown finding solutions by navigating through internal and external channels

• Excellent networking and collaboration skills; Proven ability to build alliances influence others and work in a team environment.

• Strong organization skills and attention to detail; Ability to be proactive prioritize work and handle multiple assignments in a timely manner

The Details:

• Must be willing to rotate work assignments projects and teams every 8 months throughout the program. Relocation for a minimum of one rotation may be required.

• This role will be hybrid in the following locations: Towson MD Valley City OH or New Britain CT.

• Competitive salary

• Medical dental life vision wellness program disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement.

• Discounts on Stanley Black & Decker tools and other partner programs.

The base pay range for this position in Maryland is $50000 - $90000 per year. Pay is based on market location and may vary depending on job-related knowledge skills and experience. A sign-on payment may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered. Applicants should apply via Stanley Black and Deckers internal or external careers site.

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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