Marketing Specialist
Share
Job Location:
Farmingdale, NY - USA
Yearly Salary:
USD 65000 - 80000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Alcott HR is currently searching for a Marketing this role you will implement effective strategies to drive company sales and develop and execute strategies to maintain and evolve the brand identity of Alcott HR. Youll create and implement a content strategy that aligns with our business goals of attracting new customers and retaining existing customers.
Heres what youll do:
- Develop and execute comprehensive marketing plans including demand generation partnership marketing advertising strategies events and more to drive customer acquisition retention and revenue growth.
- Partner across the organization to develop campaigns product launches and partnerships that embody the Alcott HR brand.
- Work closely with sales to support strategic partnerships verticals and territory targets.
- Ensure consistent brand messaging across all channels and touchpoints. and implement marketing strategy and programs internally
- Create integrated marketing plans and campaigns including lead generation that drive customer acquisition and retention.
- Develop compelling content/copy for sales presentations digital advertisements proposals e-mail communications and all sales/marketing collateral describing services and solutions.
- If applicable organize conferences trade shows and events to establish our brand and increase our network.
- Leverage marketing automation tools (e.g. HubSpot Marketo Pardot Mailchimp) to create execute and optimize campaigns.
- Develop automated workflows to nurture leads and drive customer engagement.
- Track and analyze campaign performance providing insights for continuous improvement.
- Partner with Marketing Consultant regularly to brainstorm ideas set marketing timelines and execute marketing plans.
- Participate in strategic conversations with subject matter experts to identify and implement opportunities for creative messaging for campaign concepts.
- Perform all social media outreach public relation efforts and content marketing.
- Evaluate competitors guiding our efforts to the most effective strategies by finding opportunities in their successes and failures.
You are someone who has:
- 3 years of marketing experience
- Working experience in a B2B professional services firm (preferred)
- Bachelors degree in marketing business administration or equivalent demonstrated work experience
- Experience with marketing automation platforms
- Experience partnering with sales and creating marketing campaigns marketing strategies and marketing plans.
Compensation - $65000 - $80000 annually commensurate with experience
About Alcott HR
At Alcott HR we have a Passion for People and Performance. We empower leaders to focus on their core business purpose and meaning which enables them to more quickly and efficiently grow their business. Alcott HR provides clients and business owners with customized solutions for running their business including HR best practices regulatory compliance payroll training and development employee benefits risk management support workers compensation insurance and employment related administration. We serve a diverse group of successful profit and not for profit businesses across the U.S. Get to know us by visiting .
Alcott HR provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Alcott HR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Required Experience:
Unclear Seniority
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
A Passion for People & Performance Get all the HR you want, Give us all you don’t Get a Free Assessment Contact Us We bring customized, proven solutions to employers in areas that pull focus from your core business Our Passion for People & Performance drives us to provide expert suppo ... View more
