Director Of Marketing
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Job Location:
Louisville, KY - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our Company
Amerita
Overview
At Amerita were not just delivering Specialty Infusion serviceswere building relationships that improve patient outcomes and drive business success.
The Director of Marketing is a strategic hands-on leader responsible for overseeing all aspects of marketing at Amerita a national specialty infusion pharmacy. This role is accountable for developing and executing marketing strategies that drive brand awareness customer engagement referral partner support and revenue growth. The Director will lead a high-performing marketing team and collaborate with leaders across Sales Managed Care Trade Operations Clinical and IT. A successful candidate will have strong business acumen excellent leadership skills and a data-driven approach to decision-making.
This is a remote opportunity. Applicants can live anywhere within the Continental USA.
We Offer
Medical Dental & Vision Benefits plus HSA & FSA Savings Accounts
Supplemental Coverage Accident Critical Illness and Hospital Indemnity Insurance
401(k) Retirement Plan with Employer Match
Company paid Life and AD&D Insurance Short-Term and Long-Term Disability
Employee Discounts
Tuition Reimbursement
Paid Time Off & Holidays
Responsibilities
- Develops and implements integrated marketing strategies to support short- and long-term business growth objectives
- Partners with executive leadership on annual business planning and corporate goal alignment
- Leads market research competitive analysis and industry trend monitoring to guide strategic direction
- Translates market insights into actionable marketing strategies and campaigns
- Defines and evolves the Amerita brand ensuring consistency across internal and external communications
- Oversees creation and enforcement of brand guidelines tone of voice and messaging frameworks
- Develops and manages corporate communication plans for media relations crisis communication and thought leadership
- Leads multi-channel demand generation programs to support patient referrals provider engagement and payer visibility
- Manages paid search SEO social media email marketing and marketing automation
- Designs and optimizes digital experiences including the corporate website landing pages and mobile tools
- Collaborates closely with Sales and Managed Care teams to develop territory marketing tools and programs
- Delivers sales training presentation tools lead generation campaigns and competitive positioning materials
- Tracks and supportsRFP and proposal marketing content
- Recruits leads and mentors a focused team of marketing professionals
- Acts as primary liaison with BTSG internal agency to support media buying creative production and analytics
- Manages departmental budget and allocate resources efficiently to meet performance goals
- Establishes and maintains KPIs and dashboards for campaign performance and ROI tracking
- Implements tools and systems to streamline marketing operations and improve efficiency
- Oversees planning and promotion of trade shows conferences and internal events
- Supports charitable sponsorships corporate social responsibility (CSR) and patient support programs
- Fosters relationships with advocacy organizations key physician organizations and community partners
Qualifications
EDUCATION/EXPERIENCE
Bachelors degree in Marketing Communications Business or related field (Masters preferred)
1015 years of progressive marketing experience; 5 years in a leadership role
Experience in healthcare infusion pharmacy biotech or pharmaceuticals preferred
KNOWLEDGE/SKILLS/ABILITIES
Deep understanding of B2B and B2C marketing especially within regulated healthcare environments
Strong digital marketing content development branding and lead generation skills
Proficient in analytics tools (e.g. Google Analytics) CRM/marketing automation (Salesforce HubSpot) and Adobe Creative Suite
Excellent communication leadership and cross-functional collaboration abilities
About our Line of Business
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
In January 2025, Delta Behavioral Group joined the SpringHealth Behavioral Health & Integrated Care family. Learn about our service offerings.
