Performance Marketing Specialist
Share
Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Company Overview:
1-grid is a proudly South African web hosting company empowering entrepreneurs and SMEs to succeed online. We provide domains hosting email security and digital tools to help businesses build and grow their online presence.
Role Purpose:
We are seeking a highly analytical and creative Performance Marketing Specialist to join our Marketing team. This role is responsible for managing optimising and growing the performance of our website (via Strapi CMS) and mobile app ensuring both deliver best-in-class user experiences and measurable business results. You will take ownership of content updates SEO optimisation keyword strategy conversion tracking and user testing with the ultimate goal of driving sustainable growth and improved ROI across all digital touchpoints.
Key Responsibilities & Accountabilities:
- Website & App Content Management: Maintain and update website content through Strapi CMS ensuring accuracy engagement and alignment with brand messaging.
- Conversion Tracking & Analytics: Set up manage and monitor conversion tracking through Google Tag Manager Google Analytics and related tools to ensure accurate performance measurement.
- SEO Strategy & Implementation: Apply best practices in on-page and technical SEO conduct keyword research and implement strategies to improve search visibility and organic rankings.
- Conversion Rate Optimisation (CRO): Monitor test and optimise user journeys across website and app to improve conversion rates and reduce drop-offs.
- User Testing & Behaviour Analysis: Conduct A/B tests usability studies and heatmap analysis to identify friction points and optimise the customer journey.
- Performance Reporting: Track analyse and report on website and app performance metrics including traffic conversions SEO rankings and user behaviour.
- Cross-Functional Collaboration: Partner with in-house Marketing External Consultants and Tech teams to align on performance goals and implement improvements.
- Trend Awareness: Stay up to date with SEO CRO analytics and performance marketing innovations.
- Event Support: Assist the Marketing team in promoting and executing internal and external events and culture activities.
Experience & Skills:
- Bachelors degree in Marketing UX. Digital Marketing Business or related field (or equivalent experience).
- 3 years of proven experience in performance marketing SEO and CRO.
- Practical experience managing content through a CMS.
- Hands-on experience with Google Tag Manager Google Analytics and other reporting/tracking tools.
- Familiarity with A/B testing and user behaviour tools (Hotjar Clarity etc.).
- Strong analytical mindset with the ability to translate data into actionable recommendations.
- Understanding of UX/UI principles and customer journey optimisation.
- Excellent communication skills and collaborative approach.
What We Offer
At 1-grid youll be part of a dynamic and ambitious team passionate about helping South African SMEs thrive online. Youll have the opportunity to make a measurable impact by optimising the performance of our website and app shaping user experiences and driving growth across digital channels.
Values Alignment:
The Content Marketing Specialist is expected to live out and promote 1-grids values: Accountability Customer Delight Teamwork Inclusivity Respect Transparency Quality and Collaboration.
Required Experience:
Unclear Seniority
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
1-grid.com is a fast-growing web hosting company in Cape Town with an established customer base, recently acquired by recognised leaders in the internet services industry. We have the vision and resources to be the market leader in SA in the next 5 years; this vision is supported by a ... View more
