Global Director of Digital & Growth
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Job Location:
Scottsdale, AZ - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Overview
We are seeking our new Digital & Growth Director to join the Axway team!
We are seeking a dynamic Digital & Growth Director to lead our digital strategy and drive measurable growth across global markets. This role will oversee the companys website team and be responsible for optimizing our digital presence enhancing user experience and delivering measurable pipeline impact through demand generation content strategy and digital innovation.
The ideal candidate will bring expertise in digital marketing web strategy analytics and growth optimization with a proven ability to scale digital ecosystems for a global B2B software company.
Responsibilities
Leadership & Strategy
- Own and evolve the companys global digital strategy with a focus on growth lead generation and customer engagement.
- Manage and mentor the website team (design development content UX/UI SEO SEM) to deliver a world-class web experience.
- Partner with Marketing Product Sales and IT to align digital initiatives with business goals.
Digital Experience & Website Management
- Lead the strategy execution and optimization of the companys website to drive traffic engagement and conversions.
- Ensure the website delivers a best-in-class scalable and user-friendly experience across global markets.
- Oversee SEO/SEM site architecture UX analytics personalization and localization strategies.
- Lead the Social Media platforms to drive brand awareness and engagement
Growth & Performance Marketing
- Drive digital demand generation programs that accelerate pipeline growth.
- Lead experimentation and testing (A/B multivariate) to optimize conversion rates and user journeys.
- Collaborate on paid media and organic campaigns to maximize ROI and customer acquisition.
Data & Insights
- Define and monitor KPIs for digital performance growth initiatives and website health.
- Leverage analytics to drive continuous improvement and data-driven decision-making.
- Report results and insights regularly to executive leadership.
Qualifications
- 10 years of experience in digital marketing web strategy or growth roles preferably in a global B2B SaaS/software environment.
- Strong leadership experience managing high-performing digital/website teams.
- Proven track record of driving digital growth through website optimization digital campaigns and performance marketing.
- Deep knowledge of SEO SEM analytics platforms CMS (e.g. Drupal WordPress Adobe Experience Manager) and martech ecosystems.
- Experience with conversion rate optimization personalization and global digital operations.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong communication and stakeholder management skills.
Company Overview
At Axway were more than a companywere a pioneer. For 25 years weve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries 11000 customers and a global team of over 1400 passionate professionals Axway is driving the future of enterprise integration.
Were on a mission to be the leaderin our space empowering our customers withsecure mission-critical softwareto manage and deliver impactful business outcomes from all theirdigital business interactions.
Why Axway
We believe in the power of togetherness. When youre part of Axway youre part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite youll find camaraderie collaboration and the support of leadership to inspire you daily.
Here youll grow innovate and succeed because were better together. Each step forward in your personal journey is one we take as a team. Join us and lets accomplish extraordinary things together.
Axway is a proud member of 74Software. Learn more about how Axway is transforming the future: to shape the future Lets get startedbecause at Axway together we can. Together we will.
Axway is an AA and EEO employer
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Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Unlock your enterprise data to open everything: new digital experiences, new offerings, and new markets.
