Marketing Manager

MARKETING MANAGER
About Us
Walz Group is a cohesive team of financial professionals and business experts in the Lancaster PA area who passionately advance our clients financial and organizational goals. Within our CPA firm we adopt the philosophy of ultimate accountability our promise to deliver tailored personal and expert services to our clients on every job every time. We provide our clients with the best knowledge base the highest degree of personalized support and a full breadth of expertise in accounting auditing tax and business consulting services.
Position Overview
The Marketing Manager will report to the Partner in Charge of Marketing. The focus of the role is to be a leader in the execution of various programs strategies projects and initiatives within Walz Groups marketing and business development functions. The firm is on a growth trajectory and we are looking for a specialist who can help us support these expansion opportunities and do so evermore effectively and efficiently. This position is meant to build on the teams existing marketing operations foundation and move it forward.

We are looking for a seasoned marketer with the ability to seamlessly move from marketing strategy development and planning to execution of those strategies. The ideal candidate will have broad knowledge of many marketing functions with strengths/specialization in a few.

Currently marketing oversees a vast array of activities including content creation website events emails vendor management databases public relations proposals marketing research business development skills training presentations collateral social media internal communications and marketing operations among others. This role is intended to take on these core areas of marketing activity and own accountability over them. It is expected that ownership involves making sure we are bringing the right approach tools resources thought process
prioritization etc. to tasks at all times and ensuring that our approach and execution are in alignment with the firms strategic objectives.

Our marketing strategy reflects the firms level of services focusing highly on quality relationships with clients referral sources centers of influence and internal relationships with our partners and managers. Consequently experience working with diverse personality types and work styles is mission critical.

The marketing department also plays a part in supporting individual partners on their individual Business Development activities. We work with a number of vendors contractors and other third parties so knowing how to navigate different people and complex organizations is essential.

Finally the ideal candidate will possess a keen eye for detail and design/layout an innate sense of client-centric communications and the client journey an abiding desire to learn more amazing time management and project management skills and the drive to proactively take their skills to the next level.

Were looking for someone with a passion for marketing communications and branding who is tuned in to the ever-changing trends and best practices in this discipline. We want to work with someone who employs a great balance between being an independent self-starter and being a collaborative communicative teammate.

This is the kind of position that has the tendency to grow so if you thrive on learning new things and expanding your domain over time this is an excellent opportunity for you.

Key Responsibilities
Develop and implement marketing strategies that align with the firms business goals
Create and manage content across digital platforms including website email and social media
Conduct market research to identify trends client needs and competitive positioning
Maintain brand consistency across digital and print channels; collaborate with external vendors and agencies for design and advertising support
Coordinate with service teams to produce client-focused marketing materials (brochures flyers
presentations)
Monitor and report on campaign performance using analytics tools; adjust strategies as needed
Plan and execute events such as webinars seminars and networking receptions
Maintain Customer Relationship Management systems and support lead generation efforts
Stay informed on the latest marketing trends social media developments and digital marketing technologies
Other firm duties as assigned
Qualifications
Bachelors degree in Marketing or related discipline
5 years of experience in marketing sales business development account management advertising or public relations
At least 3 years of experience in a professional services firm (accounting legal consulting design engineering etc.)
Outstanding project management skills
Exceptional time management
Events management experience
Robust business writing skills with high proficiency in editing
Advanced proficiency in MS PPT intermediate-to-advanced proficiency in MS Word and MS Excel
Experience with creating proposals pitch books statements of qualification and/or presentations

Some experience with email production with a marketing automation tool preferred (e.g. Constant Contact)
Experience with CRM (e.g. Sugar HubSpot Salesforce Microsoft Dynamics etc.) performing such tasks as data import light cleanup routine maintenance list and report generation opportunity tracking and sales task management
Knowledge of how to perform simple website updates using CMS (e.g. WordPress)
Experience with corporate social media
Proficiency with data analysis and reporting (gathering data generating key insights producing a beautiful report/presentation) for such things as marketing activity and ROI client data trends etc.
Some skill and comfort with networking at events (e.g. referral source mixers college recruiting)
Some graphic design experience (Canva acceptable)
Why Join Us
Opportunity to build and shape the marketing function of a strong accounting firm
Work in a collaborative entrepreneurial environment where your contributions matter
Hybrid work model with flexible remote options.
Competitive salary
Generous paid time off as well as 12 paid holidays
Excellent medical dental and vision coverage
401(k) plan with company match and profit sharing

If this sounds like what youre looking for and you would like to join our Walz Group team please send your resume to Walz Group Human Resources via email to or our website at .

NOTE: Candidates should include 2-3 writing samples (no more than 600 words each) with your
resume and cover letter.

Required Experience:

Senior IC