Head of Media & Digital Growth

About JumpYard

Our first park in Sweden JumpYard Barkarby opened in 2017 and from the start we offered much more than trampolines.

Since then weve expanded into Sweden Norway Denmark Spain and Portugal today with 25 parks in total. And in 2026 were entering Germany. At JumpYard guests can enjoy activities such as Clip N Climb Sky Rider Valo Jump and Ninja Courses.

Our success is built on the joy of movement and on our dedicated team delivering inspiration and great experiences every day of the year. Now were looking for a Head of Media & Digital Growth to join us and create #seriouslyfun on an international scale.

The role

As Head of Media & Digital Growth youll play a key role in shaping JumpYards international growth journey. This is a hybrid role combining the strategic oversight of media investments with the data-driven mindset of growth marketing.

Youll own the media & growth strategy manage investments across multiple markets and ensure every campaign delivers measurable impact from brand awareness and reach to conversions and retention.

Responsibilities

• Develop and own JumpYards media & digital growth strategy internationally.
• Manage the full channel mix: Google Ads Meta YouTube Programmatic/Display as well as traditional media such as OOH TV and radio.
• Build audience and segmentation strategies defining who to reach where and when.
• Create and manage media plans and budget allocations across markets.
• Balance brand-building and performance marketing to maximize both awareness and conversion.
• Conduct forecasting and scenario planning to guide investment decisions.
• Monitor competitors activity and track share of voice and market presence.
• Collaborate with creative teams and partners to align assets with media best practices.
• Optimize media mix and investments across markets for ROI and scalability.
• Build and analyze funnel structures
• Ensure budgeting attribution and performance tracking at all levels.
• Manage and negotiate with agencies and media partners from briefing to evaluation.
• Initiate and evaluate test & learn experiments (new channels tactics formats).
• Drive CRO and customer journey optimization in sync with digital campaigns.
• Produce and deliver reports and insights

Who you are

• 5 years of experience in media and digital marketing at a senior level.
• Strong expertise in Google Ads Meta YouTube programmatic/display plus knowledge of traditional media (OOH print TV radio).
• Skilled in audience segmentation media planning and forecasting.
• Experience with CRO A/B testing funnel analytics and attribution models.
• Knowledge of reporting and BI tools (GA4 Looker Studio Power BI or similar).
• Analytical and data-driven with a strong commercial mindset.
• Strategic but curious and hands-on enough to challenge agencies and partners on details.
• Experienced in managing budgets and multi-market campaigns.

  
  

What we offer

A chance to take a central role in a fast-growing international company where movement meets entertainment. At JumpYard youll have the freedom to shape how we work with media and growth and be part of our expansion journey across Europe.

Join us and help create #seriouslyfun experiences for families worldwide.