Insights Marketing Manager
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 81000 - 121000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Roku Ad Marketing team is responsible for accelerating new revenue potential advancing Rokus advertising brand positioning and providing insights and inspiration that help businesses maximize their potential in TV streaming. Our team of marketers strategists and designers delivers client strategies research and insights new product innovations events and experiences all in service of Rokus purpose to make TV better for everyone.
About the role
Roku is seeking a strategic and collaborative Insights Marketing Manager to join our Ad Marketing this role you will partner closely with our Corporate Ad Measurement & Analytics Ad Sales and Growth Marketing teams to bring data-driven storytelling to market.
You will lead the creation and management of high-impact deliverables that not only shape and strengthen Roku Advertisings perception and influence within the industry but also equip our sales teams with powerful insights-driven resources to create new demand and accelerate revenue growth. This role is ideal for a marketer who thrives at the intersection of data storytelling and cross-functional collaboration and who can turn complex research into compelling brand stories that drive influence and action.
For New York Only - The estimated annual salary for this position is between $81000 and $121000 annually.
Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location.
This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What youll be doing
- Serve as the central steward of Roku Advertisings insights ensuring data and research are consistently leveraged to strengthen brand story messaging and positioning
- Act as the primary liaison between Ad Measurement & Analytics Ad Marketing and Sales to align on data usage storytelling opportunities and strategic priorities
- Partner with Brand and Demand Marketing on how insights are packaged and activated externally in social initiatives events and thought-leadership content
- Manage and maintain core insights and data repository that anchor Roku Advertisings brand narrative partnering with Ad Measurement and Ad Marketing on updates ensuring integration into messaging and materials and driving alignment across teams
- Lead development of seasonal insights reports in partnership with Ad Measurement & Analytics and Demand Marketing surfacing powerful stories and trends about TV streaming and entertainment that reinforce Rokus market leadership
- Craft compelling sales narratives and education sessions that spotlight market trends viewing behaviors and audience insights to support sales at key industry moments throughout the year
- Support execution of third-party measurement studies collaborating with cross-functional teams to bring to life
- Support Rokus participation in measurement and research industry associations maximizing the value of membership and identifying opportunities to amplify Rokus data and insights externally
Were excited if you have
- Bachelors degree in Marketing Communications Business or related field (or equivalent experience)
- 5 years in marketing or insights in advertising media or ad tech industries
- Experience in B2B marketing for an advertising streaming or media company
- Strong ability to translate complex data into compelling brand-reinforcing narratives
- Comfort working with both quantitative and qualitative insights
- Knowledge of industry research sources (Nielsen Comscore eMarketer etc.)
- Excellent communication and presentation skills with experience creating sales-ready materials
- Strong organizational skills with the ability to manage multiple projects and stakeholders in a fast-paced environment
- Proven ability to collaborate with and influence senior cross-functional stakeholders including confidently presenting a point of view pushing back when necessary and advocating for the best outcome
- Familiarity with advertising measurement media research or audience analytics
- Proficiency with presentation and visualization tools (PowerPoint Tableau or similar is a plus)
- A fan of TV and culture
#LI-RD2
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process please direct your inquiries to .
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you want Roku to contact you about job roles that you have read Rokus Applicant Privacy Notice and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future you may unsubscribe here at any time.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
