Senior Event Marketing Manager- Maternity Cover

FTC 12 months

Prolific

At Prolific Our market place is rooted in academia and that commitment runs deep. Alongside our continued work to accelerate future of AI were continuing to redefine how the world conducts academic research. What started as a research-driven idea has evolved into the worlds most trusted infrastructure for human data. Today tens of thousands of researchers from top universities across the globe rely on Prolific to power their work from peer-reviewed studies to the next generation of technological breakthroughs.

As we continue to scale academia remains at the heart of everything we do. our commitment to academic researchers runs deeper than ever exacting standards required for quality human data for online research have shaped us into the trusted infrastructure now also accelerating AIs future bridging the gap between rigorous research and technological innovation

Were doubling down on our mission to serve the academic community deepening relationships building smarter tools and making high-quality human data more accessible than ever.

The Role

As the Senior Event Marketing Manager you will lead event marketing initiatives and drive our in-person account-based marketing strategy. This role combines ABM precision with high touch event marketing to generate qualified pipeline from key target accounts. Youll create and execute sophisticated ABM campaigns focused on bottom of the funnel exclusive events to drive pipeline amongst C-level executives and senior decision makers. This is a strategic role requiring someone to fully own the event strategy identifying key stakeholders craft compelling narratives and orchestrate high quality targeted events that convert pipeline.

What youll be doing in the role

• Develop a comprehensive strategy for target accounts on a quarterly basis working with the sales team to identify key contacts to target for each event.
• Work closely with with sales & brand teams to create account-specific messaging for roundtable events.
• Report and communicate to the marketing team and wider business on the event strategy and upcoming events.
• Own the event marketing budget and distribute the budget based off your expertise of what will drive pipeline.
• Plan and execute premium roundtable dinner events (5-6 events) quarterly in our key regions (NYC SF London) with the occasional travel to support with the events.
• Manage all logistics including venue selection guest curation manage promotion campaigns moderator/speaker briefing event set up (in some cases) and personalised follow-up strategy process
• Work with the brand team to design thought leadership discussion topics that position our solutions while addressing industry challenges.
• Source relevant speakers for the events working closely with the Customer Success team to identify key evangelist customers.
• Manage the strategy selection and logistics of relevant lead gen Conferences managing the booth set up onsite team and post event follow-up process.
• Coordinate community events across London and Europe in partnership with our San Francisco-based community leader.
• Track post event pipeline velocity working closely with our sales team on the follow up process.
• Own and measure event success via our reporting tools ensuring we can track ROI of each event.
• Enable sales teams pre-event with account intelligence and focus accounts as well as post-event with a clear follow up strategy.
• Advise the sales team on other events they should be attending to meet with their key accounts e.g. conferences community events etc.
• Work with product marketing to develop product launch events for key launch moments and feedback intel on our product from events.
• Work with our brand team to support with community events including meet ups hackathons etc.

What youll bring to the role

• 4-6 years B2B field marketing experience with a focus on lead generation events.
• Ability to craft narratives that resonate with C-level stakeholders.
• Strong analytical skills with multi-touch attribution experience.
• Excellent project management and executive communication skills
• An ownership mindset and a drive to address complexity with a problem-solving orientation.
• An ability to communicate effectively with technical and non-technical audiences.
• Previous experience hosting executive roundtable discussions.
  
• To be in the office at least 1 day a week.

Nice to have

• An understanding of AI technologies their applications and associated challenges including familiarity with AI/ML training workflows such as data collection annotation and validation processes.
• Experience with CRM systems (eg HubSpot) and outbound marketing automation tools for lead management tracking and automated outreach campaigns

Why Prolific is a great place to work

Weve built a unique platform that connects researchers and companies with a global pool of participants enabling the collection of high-quality ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate nuanced and aligned AI systems.

We believe that the next leap in AI capabilities wont come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure Prolific is positioning itself at the forefront of the next wave of AI innovationone that reflects the breadth and the best of humanity.

Working for us will place you at the forefront of AI innovation providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary benefits and hybrid working within our impactful mission-driven culture.

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