Glow Marketing Director

Job Summary:

WHO ARE YOU

Do you enjoy dance music Do you excel at venue marketing Then youre in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of music. Is this you Read on

WHO ARE WE

Glow is the longest running electronic music event promotions and production company on the East Coast. Established in 1999 Glow now organizes over 300 events per year at their venues Echostage and Soundcheck in Washington DC. Fans voted Echostage as DJ Mags #1 North American nightclub for three consecutive years.

THE ROLE

Glow is looking for a Marketing Director to lead in the development and execution of effective marketing strategy brand voice and content execution to meet company objectives. This person will have experience in a high-pace and competitive environment and consumer insights to inform marketing plans with a heavy focus on venue & festival marketing strategy and Marketing Director will report into the VP Talent & Marketing.

RESPONSIBILITIES

• Create and execute effective marketing strategies campaigns plans and briefs
• Lead and develop brand strategy for all GLOW properties
• Own and evolve the creative voice and visual identity across all platforms.
• Lead day-to-day marketing plan implementation and budgets
• Oversee all digital channels (Instagram TikTok Facebook X YouTube) and ensure consistent brand voice content and engagement strategies.
• Creative direction: Oversee design copywriting video and digital assets.
• Lead a team of creatives including designers copywriters content creators and social media managers
• Strategically analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
• Understand and reflect the nuances of electronic music culture from local to global.
• Build relationships with local creatives collectives and subcultural communities.
• Develop and oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
• Evaluate executions during and after campaign launch for optimization
• Demonstrate technical marketing skills and high-levels of company product knowledge
• Develop and deliver campaign recaps updates and brand reporting with accuracy and in a timely manner; recommendations for future execution
• Identify relationships with outside media and PR agencies publishers vendors and partners
• Partner with internal talent booking design and venue teams to set forth and accomplish daily tasks
• Manage and execute all initiatives given by VP of Marketing and maintain departmental relationships
• Analyze and make recommendations for potential strategic partner relationships for brands and promotions
• Lead and manage marketing efforts on site at events
• Track analyze and present metrics to marketing leadership with insights on impact to company and clear recommendations on how to move forward
• Work evenings and weekends as needed to meet deadlines and work effectively under high level of pressure and demanding time lines
• Responsible for other projects as assigned on a regular or occasional basis

QUALIFICATIONS

• Bachelors degree in Marketing or a related field
• 5 Brand Marketing experience preferably in music and/or entertainment industries
• 5 years experience in developing multi-channel marketing campaigns
• Proven ability to evaluate reports and data identify trends and make effective tactical recommendations based on business intelligence
• Knowledge of popular CRM systems and web analytic tools
• Ability to use Adobe Photoshop and a basic understanding of HTML
• Creative and production experience essential across various forms of media
• Highly adaptive and proactive problem solving critical to success
• Proficient user in Microsoft Office products
• Expert level user of Marketing & Research tools
• Uses personal vehicle to travel to business engagements; may travel out of town on business
• Must have clean criminal and driving record current license passport and car insurance
• Must be motivated with an Everything is possible attitude
• Must have clean criminal and driving record valid drivers license passport and car insurance

WORK ENVIRONMENT

• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates
• Must be willing to frequently work and travel to events during evening and weekend hours as required to meet deadlines and work events

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves contribute fully and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over) ancestry color religious creed (including religious dress and grooming practices) family and medical care leave or the denial of family and medical care leave mental or physical disability (including HIV and AIDS) marital status domestic partner status medical condition (including cancer and genetic characteristics) genetic information military and veteran status political affiliation national origin (including language use restrictions) citizenship race sex (including pregnancy childbirth breastfeeding and medical conditions related to pregnancy childbirth or breastfeeding) gender gender identity and gender expression sexual orientation intersectionality or any other basis protected by applicable federal state or local law rule ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so including reasonable accommodations related to pregnancy in accordance with applicable local state and / or federal law. As part of its commitment to make reasonable accommodations Insomniac also wishes to participate in a timely good faith interactive process with a disabled applicant to determine effective reasonable accommodations if any which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

Salary Pay Range: $90000.00 - $110000.00 USD

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available including promotion from within employee referrals outside advertising employment agencies internet recruiting job fairs college recruiting and search firms.